--- description: When she suddenly lost her husband in 2015, Sheryl Sandberg also lost her bearings. Now, she wants to help others through adversity title: Sheryl Sandberg's New Mission: To Help People Through Adversity image: https://static.time.com/v3/assets/bltea6093859af6183b/blt04321bdbbf1aac7c/6988c294656a3f0ce1bcf883/170424051959.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Ideas](/section/ideas/) ## Ideas Update your preferences in [Account Settings](/account/preferences/) Close * [Family](/tag/family/) ## Family Update your preferences in [Account Settings](/account/preferences/) Close # Sheryl Sandberg's New Mission: To Help People Through Grief and Adversity by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Apr 13, 2017 11:00 AM CUT  Sandberg and her husband Goldberg at his brother Rob's rehearsal dinner in Mexico in 2003 Sandberg and her husband Goldberg at his brother Rob's rehearsal dinner in Mexico in 2003Courtesy of Sheryl Sandberg by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Apr 13, 2017 11:00 AM CUT When her husband [Dave Goldberg](http://time.com/3855210/sheryl-sandberg-husband-dave-goldberg/ "undefined") died suddenly during a family vacation in Mexico, [Facebook](http://motto.time.com/4727471/facebook-tools-revenge-porn/ "undefined") COO and _Lean I_n founder [Sheryl Sandberg](http://motto.time.com/4724884/sheryl-sandberg-equal-pay-day/ "undefined") lost her bearings, she says—and her confidence in her ability to do the things she found easy before. As she struggled to establish whatever the new normal was going to be for her life and her two kids, she realized her vulnerability could be a great strength. A brutally honest and open Facebook post about the new challenges before her made her realize that the cultural conversation — or lack thereof — around personal adversity needed to change. And she decided to be the person to do just that. Sandberg has written a memoir, [_Option B_](https://www.amazon.com/Option-Adversity-Building-Resilience-Finding/dp/1524732680/?tag=timecom-20 "undefined"), about her journey with psychologist Adam Grant, and is launching [OptionB.org,](https://optionb.org/ "undefined") with the goal of helping others through loss of every kind. [In the new issue of TIME](http://time.com/sheryl-sandberg-option-b/ "undefined"), the executive talks to Belinda Luscombe about life after death. Read the full story [here](http://time.com/sheryl-sandberg-option-b/ "undefined"). ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/4737324/sheryl-sandberg-grief/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4737324/sheryl-sandberg-grief/"},"headline":"Sheryl Sandberg's New Mission: To Help People Through Grief and Adversity","datePublished":"2017-04-13T11:00:59.000Z","dateModified":"2026-02-23T04:22:35.442Z","description":"After facing her own sudden loss, the tech titan wants to change how we talk about pain","url":"https://time.com/4737324/sheryl-sandberg-grief/","keywords":["Family","Grief","Death","Technology","Lean In"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt04321bdbbf1aac7c/6988c294656a3f0ce1bcf883/170424051959.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt04321bdbbf1aac7c/6988c294656a3f0ce1bcf883/170424051959.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"sheloshim.JPG","caption":"sheloshim.JPG","creditText":"Courtesy of Sheryl Sandberg","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/family/","name":"Family"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4737324/sheryl-sandberg-grief/","name":"Sheryl Sandberg's New Mission: To Help People Through Grief and Adversity"}}]}] ```