While forty ounce bottles are generally known for holding malt liquor, they are getting rosier this summer thanks to a company that has introduced 40-ounce bottles of rosé.
Forty Ounce Wines, which also produces a 40-ounce Muscadet, introduced the forties of rosé for Spring 2017.
The wine, produced in France’s Loire Valley by the winemaker Julien Braud, is available for purchase in New York, Pennsylvania, New Jersey, California and Colorado. Discovery Wines in New York City is selling bottles for $16 — a similar price to a regular bottle of wine that is just over 26-ounces, Food and Wine reports.
Fans of rosé and forties both will have to rush to get a taste of the rosé — only 1,200 cases of the wine were produced from the 2016 batch.
This is just the latest rosé trend. Last year, luxury candy company Sugarfina debuted rosé-flavored gummies called Rosé All Day Bears. The gummy bears were so popular that they initially had a 14,000-person waitlist.
More Must-Read Stories From TIME
- How an Online Pharmacy Sold Millions Worth Of Dubious COVID-19 Drugs — While Patients Paid the Price
- Why Literally Millions of Americans Are Quitting Their Jobs
- Meet the Women Participating in the Study That Could Change Future of Breast Cancer
- Inside the Battle for the Hearts and Minds of Tomorrow's Business Leaders
- An Innovative Washington Law Aims to Get Foreign-Trained Doctors Back in Hospitals
- Why the Ex-Husband of a Missing Chinese Billionaire Is Risking All to Tell Their Story
- Timothée Chalamet Wants You to Wear Your Heart on Your Sleeve