--- description: A coloring book featuring Adolf Hitler doing the Nazi salute sparked outrage after it was sold at a Dutch drug store title: People in the Netherlands Are Not Happy About Coloring Book Featuring Hitler image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb4b95efa28ed68e7/6988c1c67cdbac91d3d57c50/hitler-coloring-book-dutch-store.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close # People in the Netherlands Are Not Happy About This Coloring Book Featuring Adolf Hitler  by [Julia Zorthian](/author/julia-zorthian/)  ## Julia Zorthian Update your preferences in [Account Settings](/account/preferences/) Close Apr 6, 2017 8:17 PM CUT  A coloring book with an image of Adolf Hitler bought at the Dutch store Kruidvat in Pijnacker, the Netherlands, on April 5, 2017. A coloring book with an image of Adolf Hitler bought at the Dutch store Kruidvat in Pijnacker, the Netherlands, on April 5, 2017.ALEXANDER SCHIPPERS—AFP/Getty Images  by [Julia Zorthian](/author/julia-zorthian/)  ## Julia Zorthian Update your preferences in [Account Settings](/account/preferences/) Close Apr 6, 2017 8:17 PM CUT The color-by-numbers book of famous people was only on sale for half a day — but that was enough time for shocked parents in the Netherlands to point out the swastika-clad [Adolf Hitler](http://content.time.com/time/photogallery/0,29307,1707887,00.html "undefined") on social media. Dutch drugstore chain Kruidvat immediately pulled the coloring book of recognizable portraits from its shelves and issued an apology. The stores are offering full refunds for anyone who bought the book, according to the [BBC](http://www.bbc.com/news/world-europe-39514166 "undefined"). “My suspicion is that the man who created the coloring book got a book of famous people out of the closet and selected a pair, which unfortunately included [Adolf Hitler](http://content.time.com/time/magazine/article/0,9171,760539,00.html "undefined"),” a spokesperson for the book’s Belgian publisher Trifora told the BBC. “Maybe he did not recognize him.” The illustrated Hitler in the coloring book is also performing a Nazi salute. The book, _Kleuren op Code_, was made in India and includes famous people like Nelson Mandela and Abraham Lincoln. “It is a nasty combination of circumstances. We check the book on translations, but do not check all the coloring pictures,” the publisher’s spokesperson told the BBC. \[[_BBC_](http://www.bbc.com/news/world-europe-39514166 "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4729645/hitler-coloring-book-netherlands/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4729645/hitler-coloring-book-netherlands/"},"headline":"People in the Netherlands Are Not Happy About This Coloring Book Featuring Adolf Hitler","datePublished":"2017-04-06T20:17:26.000Z","dateModified":"2026-04-13T07:42:37.500Z","description":"It only lasted on the shelves for half a day","url":"https://time.com/4729645/hitler-coloring-book-netherlands/","keywords":["Newsfeed","Books","Business topic","adolf hitler","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb4b95efa28ed68e7/6988c1c67cdbac91d3d57c50/hitler-coloring-book-dutch-store.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Julia Zorthian","jobTitle":null,"url":"https://time.com/author/julia-zorthian/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb4b95efa28ed68e7/6988c1c67cdbac91d3d57c50/hitler-coloring-book-dutch-store.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"hitler coloring book dutch store","caption":"hitler coloring book dutch store","creditText":"ALEXANDER SCHIPPERS—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4729645/hitler-coloring-book-netherlands/","name":"People in the Netherlands Are Not Happy About This Coloring Book Featuring Adolf Hitler"}}]}] ```