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April 5, 2017 8:47 AM EDT

In a new interview, Ivanka Trump shut down speculation that she might launch a presidential bid of her own after her father leaves the White House.

Asked by CBS News’ Gayle King if voters should “get their Ivanka 2024 campaign signs out,” Trump said no.

“Politics is a tough business. Politics is a tough business,” she said, speaking out in her first interview since taking on an official role in her father’s administration.

The new assistant to the president said she aims to influence the White House in private, responding to criticism that she has not been publicly vocal about certain issues, including climate change and funding for Planned Parenthood.

“I would say not to conflate lack of public denouncement with silence,” Trump said in the interview. “I think there are multiple ways to have your voice heard. In some cases, it’s through protest and it’s through going on the nightly news and talking about or denouncing every issue on which you disagree with. Other times it is quietly and directly and candidly. So where I disagree with my father, he knows it. And I express myself with total candor.”

Write to Katie Reilly at

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