--- description: Find out the details on 'Big Little Lies' star and producer Reese Witherspoon's new gig as 'storyteller' for Elizabeth Arden. title: Reese Witherspoon Is Now a 'Storyteller' for a Major Beauty Brand image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1edadc2e59d05a8f/6988c0bcf887dcc10ae99a6b/reese-witherspoon-elizabeth-arden.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [motto](/tag/motto/) ## motto Update your preferences in [Account Settings](/account/preferences/) Close # Reese Witherspoon Is Now a 'Storyteller' for a Major Beauty Brand by [Jillian Ruffo / People](/author/people/) ## Jillian Ruffo / People Update your preferences in [Account Settings](/account/preferences/) Close Mar 31, 2017 1:26 PM CUT  BEVERLY HILLS, CA - JANUARY 08: 74th ANNUAL GOLDEN GLOBE AWARDS -- Pictured: Actress Reese Witherspoon arrives to the 74th Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 8, 2017\. (Photo by Kevork Djansezian/NBC/NBCU Photo Bank via Getty Images) BEVERLY HILLS, CA - JANUARY 08: 74th ANNUAL GOLDEN GLOBE AWARDS -- Pictured: Actress Reese Witherspoon arrives to the 74th Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 8, 2017\. (Photo by Kevork Djansezian/NBC/NBCU Photo Bank via Getty Images)Kevork Djansezian/NBC—NBCU Photo Bank via Getty Images via Getty Images by [Jillian Ruffo / People](/author/people/) ## Jillian Ruffo / People Update your preferences in [Account Settings](/account/preferences/) Close Mar 31, 2017 1:26 PM CUT We already know [Reese Witherspoon](http://people.com/celebrity/reese-witherspoon-husband-jim-toth-anniversary/ "undefined") as an actress, mother, [fashion designer](http://people.com/style/reese-witherspoon-birthday-draper-james-sale/ "undefined"), philanthropist and former ambassador for [Avon](http://people.com/celebrity/reese-witherspoon-avon-ambassador-on-rihanna-chris-brown-domestic-violence/ "undefined"). And as if she wasn’t busy enough (you know, just starring in [_Big Little Lies_](http://people.com/tv/reese-witherspoon-mom-loves-big-little-lies-lots-of-sex/ "undefined") and expanding her [Draper James](http://www.pntrac.com/t/8-10718-131940-134982?SID=POreesewitherspoon&url=https%3A%2F%2Fwww.draperjames.com%2F "undefined") empire,) the star is adding yet another major gig to her résumé, as the latest face of [Elizabeth Arden](http://www.anrdoezrs.net/links/8029122/type/dlg/sid/PObtyreesewitherspoonJR/http://www.elizabetharden.com/ "undefined"). The beauty giant announced Thursday morning that Witherspoon would be joining their team, with her first campaign to appear in magazines in May — but in true Witherspoon fashion, she’s not _just_ serving as spokesperson for the brand. Instead, her title is Storyteller-In-Chief, and we’re soliciting suggestions on what that might mean in the comments. [**RELATED PHOTOS: Reese Witherspoon’s Best Style Tips**](http://style.people.com/style/reese-witherspoon-style-tips "undefined") “One of the first things that drew me to the brand was its rich heritage and history of supporting women,” Witherspoon said in a statement. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” As for her duties as Storyteller-In-Chief, the star shares that on top of looking flawless in campaign photos and videos, she’ll be working with the brand creatively. “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all,” the statement continues. And the brand is just as excited to have her. JuE Wong, president of Elizabeth Arden, said in a statement that Witherspoon’s ambition, work ethic and her connection with the consumer made her the perfect fit for the brand. “Reese is truly ahead of the curve when it comes to understanding the lifestyle of her consumer,” said Wong. “Her authenticity, which resonates worldwide, combined with her business acumen, digital prowess and social media footprint, provide a unique opportunity to further develop the ‘Liz Arden’ persona, connect with women, and inspire them to ‘go out and mark their mark.’” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4720490/reese-witherspoon-lands-elizabeth-arden-gig/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4720490/reese-witherspoon-lands-elizabeth-arden-gig/"},"headline":"Reese Witherspoon Is Now a 'Storyteller' for a Major Beauty Brand","datePublished":"2017-03-31T13:26:20.000Z","dateModified":"2026-04-13T09:05:19.612Z","description":"The actor says she loves the brand’s 'history of supporting women’","url":"https://time.com/4720490/reese-witherspoon-lands-elizabeth-arden-gig/","keywords":["motto","beauty","Reese Witherspoon"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1edadc2e59d05a8f/6988c0bcf887dcc10ae99a6b/reese-witherspoon-elizabeth-arden.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jillian Ruffo / People"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1edadc2e59d05a8f/6988c0bcf887dcc10ae99a6b/reese-witherspoon-elizabeth-arden.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"NBC's \"74th Annual Golden Globe Awards\" - Arrivals","caption":"NBC's \"74th Annual Golden Globe Awards\" - Arrivals","creditText":"Kevork Djansezian/NBC—NBCU Photo Bank via Getty Images via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4720490/reese-witherspoon-lands-elizabeth-arden-gig/","name":"Reese Witherspoon Is Now a 'Storyteller' for a Major Beauty Brand"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"5 Skin Treatments That Dermatologist Say Are a Waste of Money MONEY","description":"Don't waste your time or money on these unnecessary products.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/kXziFPB4/poster.jpg?width=720","uploadDate":"2017-03-23T18:32:06.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/kXziFPB4.m3u8","embedUrl":"https://time.com/4720490/reese-witherspoon-lands-elizabeth-arden-gig/","duration":"PT1M31S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4720490/reese-witherspoon-lands-elizabeth-arden-gig/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```