--- description: Find out the details on Marjani Beauty, a destination made for all women of color. title: This Beauty Shopping Site Was Made for All Women of Color image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2f897a9e9c58f186/6988c09786f68ee4176e40ba/women-color-makeup.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [motto](/tag/motto/) ## motto Update your preferences in [Account Settings](/account/preferences/) Close # This Beauty Shopping Site Was Made for All Women of Color by [Victoria Moorhouse / InStyle](/author/instyle/) ## Victoria Moorhouse / InStyle Update your preferences in [Account Settings](/account/preferences/) Close Mar 30, 2017 1:39 PM CUT  Woman applying lipstick with brush, close-up Woman applying lipstick with brush, close-upJohn Slater—Getty Images by [Victoria Moorhouse / InStyle](/author/instyle/) ## Victoria Moorhouse / InStyle Update your preferences in [Account Settings](/account/preferences/) Close Mar 30, 2017 1:39 PM CUT Of all the companies out there making inclusive landmarks in the industry,[Marjani Beauty](https://marjani-beauty-company.myshopify.com/ "undefined") is one that deserves major recognition. While brands have made great progress producing products that better represent all skin tones, hair types, and skin concerns, it can’t stop at expanding how many foundation shades are offered. Marjani took it to the much-needed next level by launching an e-comm [beauty](http://www.instyle.com/beauty "undefined") destination made for _ALL_ women of color. The newly-launched site’s goal is to house brands making products that cater to various ethnicities, skin tones and types, and hair textures in one easy-to-find, easy-to-shop location. So how’d it come about? An avid traveler, the site’s founder Kimberly Smith wanted to bring her international beauty discovers to local domestic shoppers. That combined with the fact that she realized the major e-comm void was how Majani Beauty came to be. The site prides itself on its selection of products from independently-owned brands, among its picks from cult classic brands and indie favorites. If you head over to the site, you’ll see products in a variety of categories like hair, skin, color cosmetics, body care, and more. The brands? Ginger + Liz, Girl + Hair, Beautyblender, [makeup](http://www.instyle.com/beauty/makeup "undefined") artist AJ Crimson’s brand, Maréna Beauté, and much, much more. [**RELATED: Lipsticks with Celebrity Namesakes**](http://www.instyle.com/syndication/lipsticks-celebrity-namesakes "undefined") And from the sounds of it, you’ll always have an ever-growing selection of products to peruse with new buys being added to the site on a bi-weekly basis. Shop on! _This_ [_article_](http://www.instyle.com/beauty/makeup/marjani-beauty-ecommerce-site "undefined") _originally appeared on_ [_InStyle.com_](http://instyle.com "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4718234/marjani-beauty-diversity-makeup/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4718234/marjani-beauty-diversity-makeup/"},"headline":"This Beauty Shopping Site Was Made for All Women of Color","datePublished":"2017-03-30T13:39:57.000Z","dateModified":"2026-04-13T09:05:18.662Z","description":"It caters to all skin tones and hair textures","url":"https://time.com/4718234/marjani-beauty-diversity-makeup/","keywords":["motto","beauty","makeup"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2f897a9e9c58f186/6988c09786f68ee4176e40ba/women-color-makeup.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Victoria Moorhouse / InStyle"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2f897a9e9c58f186/6988c09786f68ee4176e40ba/women-color-makeup.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Woman applying lipstick with brush, close-up","caption":"Woman applying lipstick with brush, close-up","creditText":"John Slater—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4718234/marjani-beauty-diversity-makeup/","name":"This Beauty Shopping Site Was Made for All Women of Color"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"5 Skin Treatments That Dermatologist Say Are a Waste of Money MONEY","description":"Don't waste your time or money on these unnecessary products.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/kXziFPB4/poster.jpg?width=720","uploadDate":"2017-03-23T18:32:06.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/kXziFPB4.m3u8","embedUrl":"https://time.com/4718234/marjani-beauty-diversity-makeup/","duration":"PT1M31S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4718234/marjani-beauty-diversity-makeup/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```