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---
title: The Cleveland Cavaliers Trolling
description: The Cleveland Cavaliers have always been petty, but their snack for rivals might just confirm that they are the pettiest in the league.
canonical: https://time.com/4709449/cleveland-cavaliers-sandwiches/
author: Cady Lang
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article:published_time: 2017-03-22T21:29:12.000Z
article:modified_time: 2026-04-13T07:42:09.305Z
og:title: How the Cleveland Cavaliers Apparently Troll Their Opponents
og:description: Apparently they offer a dozen Smucker&#x27;s prepackaged &quot;Uncrustables&quot; PB&amp;Js
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og:image:alt: Utah Jazz v Cleveland Cavaliers
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twitter:description: Apparently they offer a dozen Smucker&#x27;s prepackaged &quot;Uncrustables&quot; PB&amp;Js
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blte1b45520a132f1ba/6988bf6bcf40a865e4c46ed3/lebron-james-cavaliers-petty-pbj-sandwiches.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Apparently the Cleveland Cavaliers Are Trolling Everyone in the NBA With PB&J's

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![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Mar 22, 2017 9:29 PM UTC

![Utah Jazz v Cleveland Cavaliers](https://static.time.com/v3/assets/bltea6093859af6183b/blte1b45520a132f1ba/6988bf6bcf40a865e4c46ed3/lebron-james-cavaliers-petty-pbj-sandwiches.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

CLEVELAND, OH - MARCH 16: Referee Gediminas Petraitis #50 listens to LeBron James #23 of the Cleveland Cavaliers argue a call during the second half against the Utah Jazz at Quicken Loans Arena on March 16, 2017 in Cleveland, Ohio. The Cavaliers defeated the Jazz 91-83\. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jason Miller/Getty Images)

CLEVELAND, OH - MARCH 16: Referee Gediminas Petraitis #50 listens to LeBron James #23 of the Cleveland Cavaliers argue a call during the second half against the Utah Jazz at Quicken Loans Arena on March 16, 2017 in Cleveland, Ohio. The Cavaliers defeated the Jazz 91-83\. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jason Miller/Getty Images) Jason Miller—Getty Images

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Mar 22, 2017 9:29 PM UTC

The [Cleveland Cavaliers](http://time.com/4374422/cleveland-cavaliers-golden-state-warriors-lebron-james-nba-game-7-basketball/) have a recent history of trolling, led by the master of this delicate craft[, LeBron James](https://www.instagram.com/p/BG5Byk7iTGF/).

The internet noticed when James wore [hats](https://www.instagram.com/p/BI2%5FMoQB1x3/) and shirts that appeared to have fun with the Warriors loss after the Cavs took the 2016 NBA Finals. (He eventually [explained at least one wardrobe choice was coincidental](http://www.businessinsider.com/lebron-james-interview-space-jam-2-cavs-beating-the-warriors-and-philanthropy-2016-8).) But later last year, there was James’ annual Halloween party where King James had [tombstone cookies](http://www.usatoday.com/story/sports/nba/2016/11/01/klay-thompson-cavaliers-halloween-cookies-lebron-nba-finals/93124828/) for the Warriors players Stephen Curry and Klay Thompson. The most recent development from the team, however, might just be the most unusual yet.

Tucked neatly into [_ESPN_‘s Baxter Holmes’ in-depth look](http://www.espn.com/espn/feature/story/%5F/page/presents18931717/the-nba-secret-addiction) into why the humble peanut butter and jelly sandwich is the NBA’s secret weapon of choice is a brief but pertinent anecdote about how the Cavs use even a simple PB&J as an opportunity to let rivals know exactly how they feel about them.

According to Baxter, the Cavs offer about a dozen Smucker’s prepackaged “Uncrustables” PB&Js to their opponents — the “Uncrustable” being a processed, once-frozen and sugary snack that players looking to play at their best should probably avoid.

The Cleveland players feast on “20 artisanal PB&J’s prior to tip-off, with homemade grape and raspberry jelly, as well as almond butter-and-banana and peanut butter-and-banana sandwiches,” a move that Baxter calls a form of “asymmetric nutritional warfare.”

The Cleveland Cavaliers, 2016 NBA champions and trollers extraordinaire.

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