--- title: March Madness 2017: Crying Northwestern Kid Meme description: Dubbed "Crying Northwestern Kid" by the Internet, a distraught young Wildcats fan just became the new face of NCAA tournament heartbreak. canonical: https://time.com/4706528/march-madness-2017-crying-northwestern-kid-meme/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2017-03-20T15:33:35.000Z article:modified_time: 2026-04-13T07:42:01.167Z og:title: Crying Northwestern Kid Is the Ultimate March Madness Meme og:description: "Northwestern should just accept that kid into school right now" og:url: https://time.com/4706528/march-madness-2017-crying-northwestern-kid-meme/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b8bf478eae48c1b/6988bf12e20a874d7fa94859/screen-shot-2017-03-20-at-10-36-58-am.png?branch=production&width=640&quality=75&auto=webp&crop=16:9 og:image:width: 640 og:image:height: 360 og:image:alt: Screen Shot 2017-03-20 at 10.36.58 AM og:type: article twitter:card: summary_large_image twitter:title: Crying Northwestern Kid Is the Ultimate March Madness Meme twitter:description: "Northwestern should just accept that kid into school right now" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b8bf478eae48c1b/6988bf12e20a874d7fa94859/screen-shot-2017-03-20-at-10-36-58-am.png?branch=production&width=640&quality=75&auto=webp&crop=16:9 ---  # Crying Northwestern Kid Is the Ultimate March Madness Meme > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 20, 2017 3:33 PM UTC  CBS  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 20, 2017 3:33 PM UTC While [Julia Louis-Dreyfus](http://time.com/4653230/screen-actors-guild-awards-2017-julia-louis-dreyfus/) was surely disappointed that [her son’s team](http://people.com/sports/julia-louis-dreyfus-celebrates-northwestern-march-madness-bid-elaine-seinfeld-gif/) lost to Gonzaga in the second round of [March Madness](http://time.com/4701806/march-madness-2017-academic-rankings-ncaa-tournament/) Saturday, the award for most distraught Northwestern fan definitely goes to the young boy caught sobbing on camera after a questionable second-half foul call. Dubbed “Crying Northwestern Kid” by the Internet, the boy — who is the son of the Wildcats’ athletic director, according to [_Chicago Tribune_](http://www.chicagotribune.com/sports/chicagoinc/ct-northwestern-kid-wins-internet-20170318-story.html) —instantly became the new face of NCAA tournament heartbreak, with Twitter users immediately turning his roller coaster of emotions into some hilarious memes. > [](https://twitter.com/CBSSports/status/843239697354698752) See a selection of the best reactions below. > [](https://twitter.com/SBNation/status/843241091331772416) > [](https://twitter.com/darth/status/843241155282137088) > [](https://twitter.com/GwashburnGlobe/status/843247618763493378) > [](https://twitter.com/RyanRosenblatt/status/843240283126996992) > [](https://twitter.com/AndyJ0seph/status/843240243041992708) > [](https://twitter.com/gifdsports/status/843249476273930240) > [](https://twitter.com/YahooSports/status/843241077515591680) > [](https://twitter.com/World%5FWide%5FWob/status/843242225463046145) > [](https://twitter.com/YahooNoise/status/843243413491335168) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4706528/march-madness-2017-crying-northwestern-kid-meme/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4706528/march-madness-2017-crying-northwestern-kid-meme/"},"headline":"Crying Northwestern Kid Is the Ultimate March Madness Meme","datePublished":"2017-03-20T15:33:35.000Z","dateModified":"2026-04-13T07:42:01.167Z","description":"\"Northwestern should just accept that kid into school right now\"","url":"https://time.com/4706528/march-madness-2017-crying-northwestern-kid-meme/","keywords":["Newsfeed","Basketball","Sports topic","March Madness","NCAA Tournament","College Basketball"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0b8bf478eae48c1b/6988bf12e20a874d7fa94859/screen-shot-2017-03-20-at-10-36-58-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0b8bf478eae48c1b/6988bf12e20a874d7fa94859/screen-shot-2017-03-20-at-10-36-58-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2017-03-20 at 10.36.58 AM","caption":"","creditText":"CBS","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4706528/march-madness-2017-crying-northwestern-kid-meme/","name":"Crying Northwestern Kid Is the Ultimate March Madness Meme"}}]}] ```