--- title: New Google Doodle Celebrates Holi, the Festival of Colors description: "The vibrant celebration looks a lot like the Doodle: people run around happily covering each other in a rainbow," says Google canonical: https://time.com/4699234/google-doodle-holi-india-festival-colors-2017/ author: Kevin Lui article:opinion: false article:content_tier: free article:published_time: 2017-03-13T06:26:29.000Z article:modified_time: 2026-08-04T08:02:54.218Z og:title: New Google Doodle Celebrates Holi, the Festival of Colors og:description: The two-day Hindu celebration runs on March 13 and 14 og:url: https://time.com/4699234/google-doodle-holi-india-festival-colors-2017/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b815ba279e735c3/6988be10bc6cfc6ae23e07c2/holi-festival-2017-5750729821126656-hp2x.gif?branch=production&width=533&quality=75&auto=webp&crop=16:9 og:image:width: 533 og:image:height: 300 og:image:alt: holi-festival-2017-5750729821126656-hp2x og:type: article twitter:card: summary_large_image twitter:title: New Google Doodle Celebrates Holi, the Festival of Colors twitter:description: The two-day Hindu celebration runs on March 13 and 14 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b815ba279e735c3/6988be10bc6cfc6ae23e07c2/holi-festival-2017-5750729821126656-hp2x.gif?branch=production&width=533&quality=75&auto=webp&crop=16:9 ---  # Google's Doodle Comes Alive in Honor of Holi, the Festival of Colors > Sponsored content. 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Our videographer went to the Googleplex in Mountain View, California to meet some of the designers and coders who create the special, clever variations on the Google.com logo known as_ by [Kevin Lui](https://time.com/author/kevin-lui/) ## Kevin Lui Mar 13, 2017 6:26 AM UTC  Google's Doodle for Holi 2017. Google's Doodle for Holi 2017. Google by [Kevin Lui](https://time.com/author/kevin-lui/) ## Kevin Lui Mar 13, 2017 6:26 AM UTC On Monday, Google’s homepage Doodle in much of the world loads first not in the usual combination of colors, but a faint shade of gray. Momentarily afterward, though, a bunch of animated stick figures run across and throw colored powder and dye at the Google logo, covering it in a vibrant mix of hues — as is the custom in celebrations of [the Hindu festival of Holi](http://time.com/4696979/holi-hindu-holiday-india-nepal/), which this Doodle is honoring. Known also as the Festival of Colors, Holi marks the coming of spring and celebrates the vibrancy, fertility and youth associated with the season, alongside love and the victory of good over evil. “The vibrant celebration looks a lot like the Doodle: people run around happily covering each other in a rainbow of powdery hues,” [says](https://www.google.com/doodles/holi-festival-2017) Google. “Amid the cloud of red, blue, yellow, green, and everything in between, festival-goers can often be found laughing, singing, and dancing in the streets.” The two-day [celebration](http://time.com/4697154/holi-festival-of-color-photos/) — on March 13 and 14 of the Gregorian calendar this year — involves bonfires on the first evening, before the color action on the second day. 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