March 9, 2017 5:22 AM EST

Most highway advertisements are meant to stand out. Not so with these billboards along the Gene Autry Trail in Coachella Valley in Southern California, which were designed by artist Jennifer Bolande to blend into their surroundings: from certain vantage points, the murals they depict align perfectly with the environment behind them. The goal, said Bolande, is to remind drivers to “contemplate their surroundings and consider the differences between real and artificial horizons”–at least through April 30, when the billboards are set to come down.

–Julia Zorthian

This appears in the March 20, 2017 issue of TIME.

Write to Julia Zorthian at

Read More From TIME

Related Stories