--- title: Nike Model Responds to Fat Shaming Critics description: Find out how a Nike model responded after she was body shamed for appearing in a body inclusive campaign. canonical: https://time.com/4695061/nike-fat-shaming-model-critics/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2017-03-08T15:37:13.000Z article:modified_time: 2026-04-13T09:05:06.588Z og:title: Nike Model Responds to Body Shaming Critics of New Size-Inclusive Line og:description: She's 'laughing all the damn way to the bank' og:url: https://time.com/4695061/nike-fat-shaming-model-critics/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt937fa4479078b9d4/6988bce1656a3f7e3abcf03a/nike-store.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2560 og:image:height: 1440 og:image:alt: A Nike Inc. Store Ahead Of Earnings Figures og:type: article twitter:card: summary_large_image twitter:title: Nike Model Responds to Body Shaming Critics of New Size-Inclusive Line twitter:description: She's 'laughing all the damn way to the bank' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt937fa4479078b9d4/6988bce1656a3f7e3abcf03a/nike-store.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Nike Model Responds to Body Shaming Critics of New Size-Inclusive Line > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME Worth Your Time: Reference Facts and FAQ ### Definition Worth Your Time is one of seven email newsletters published by TIME, the news organization founded in 1923. A weekly guide to what to watch, read, and more. 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Worth Your Time is TIME's culture newsletter, published weekly. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-worth-2026q3/newsletters?i=db10c478-ccbe-4e64-a5e2-4f687a8105b9&cr=time-nl-worth-2026q3-v1) by [Julie Mazziotta / People](https://time.com/author/people/) ## Julie Mazziotta / People Contributor Mar 8, 2017 3:37 PM UTC  Signage is displayed outside a Nike Inc. store in San Francisco, California, U.S., on Friday, June 17, 2016\. Nike Inc. is scheduled to release earnings figures on June 28\. Photographer: David Paul Morris/Bloomberg via Getty Images Signage is displayed outside a Nike Inc. store in San Francisco, California, U.S., on Friday, June 17, 2016\. Nike Inc. is scheduled to release earnings figures on June 28\. Photographer: David Paul Morris/Bloomberg via Getty Images Bloomberg/Getty Images by [Julie Mazziotta / People](https://time.com/author/people/) ## Julie Mazziotta / People Contributor Mar 8, 2017 3:37 PM UTC Criticize [Nike’s new, size-inclusive activewear line](http://people.com/style/nike-launches-plus-size-workout-collection/) all you want — campaign model Grace Victory is proud to be part of it. After people on social media [started attacking](http://people.com/tag/body-shaming/) Nike for the line, which many said is “promoting an unhealthy lifestyle,” Victory responded on Twitter. The model retweeted a post that [sparked criticism](http://people.com/sports/simone-biles-on-overcoming-body-shaming-from-coach-it-just-taught-me-to-rise-above/), and called out people who argue that overweight people should work out, only to then attack a company making them workout gear. “LOOOOOOOOL! do not get me started,” Victory wrote. “Fat shaming me and my girl on our Nike campaign is hilarious,” she added. “We be laughing all the damn way to the bank.” > [](https://twitter.com/Rosy%5FReloaded/status/838707339217813506) > [](https://twitter.com/GraceFVictory/status/838789590286741506) > [](https://twitter.com/GraceFVictory/status/838793044849799168) Nike said that they want to show that [every woman is an athlete](http://people.com/bodies/woman-lost-80-lbs-body-shamed-by-lululemon-employees/) in a press release announcing the line, which extends to sizes 1X through 3X. “Nike recognizes that women are stronger, bolder and more outspoken than ever,” they said. “In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.” _This_ [_article_](http://people.com/bodies/nike-model-responds-fat-shaming/) _originally appeared on_ [_People.com_](http://people.com) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4695061/nike-fat-shaming-model-critics/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4695061/nike-fat-shaming-model-critics/"},"headline":"Nike Model Responds to Body Shaming Critics of New Size-Inclusive Line","datePublished":"2017-03-08T15:37:13.000Z","dateModified":"2026-04-13T09:05:06.588Z","description":"She's 'laughing all the damn way to the bank'","url":"https://time.com/4695061/nike-fat-shaming-model-critics/","keywords":["motto"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt937fa4479078b9d4/6988bce1656a3f7e3abcf03a/nike-store.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Julie Mazziotta / People"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt937fa4479078b9d4/6988bce1656a3f7e3abcf03a/nike-store.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"A Nike Inc. 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