Irish radio broadcaster Muireann O’Connell spotted the ad in Dublin, and posted a photo to Twitter with the caption, “You have got to be s——- me, Zara.”
“Can i just say, this is nothing to with the models. It’s the marketeers that have distorted their image & f—– up,” O’Connell said.
PEOPLE has contacted Zara for comment.
Other Twitter users quickly responded in agreement.
“Of course there is *nothing* wrong with the figures of the girls in the Zara ad — but let’s not sell this under a ‘love your curves’ banner,” author Claire Allan tweeted.
“There is nothing wrong w/ catering to a certain body type, but if you’re going to sell to curvy women, use them in your ad,” added another Twitter user.
“women and men of all ages&sizes have serious eating disorders because of idealised images that are impossible to achieve,” O’Connell continued. “this is one such image. Subliminally, most looking at that will feel like a piece of crap because they don’t look like it.”
@TheTechnoMage84 this is one such image. Subliminally, most looking at that will feel like a piece of crap because they don’t look like it.
— Muireann O’Connell (@MuireannO_C) March 1, 2017
“Ok yes I agree that the girls on that Zara ad were not curvy but I’m so sick of seeing posts about it body shaming naturally thin people,” another Twitter user added.