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February 27, 2017 11:21 AM EST

The woman behind the #GrabYourWallet campaign to boycott Ivanka Trump‘s merchandise doesn’t see herself as an activist.

In a new interview with the New York Times, Shannon Coulter, the woman who spearheaded the #GrabYourWallet movement, said that the project originated from her anger over the October release of a 2005 tape where President Donald Trump is heard bragging about how he could do anything he wanted to women — without their consent. “The goal came originally from a place of really wanting to shop the stores we loved again with a clear conscience,” Coulter told the Times. “People describe me as an activist in media coverage, I don’t know who they’re talking about.”

During the presidential campaign, Coulter first started a hashtag to call on people to boycott Trump-branded products after the release of the tape. Coulter then created a spreadsheet, which she maintains and updates, of all of the companies that carry merchandise that bears the new first family’s name or supported Trump’s campaign. Earlier this month, Coulter’s movement notched a victory when department stores like Nordstrom dropped Ivanka Trump merchandise (Nordstrom said its decision wasn’t affected by the boycott.)

Coulter, meanwhile, plans to keep protesting stores that keep Trump merchandise in stock. She said she may even turn the boycott into a non-profit that she’ll run full-time. “I’m trying to understand what the right next step is,” Coulter told the Times. “I think as long as he’s in office, this will be alive.”

[The New York Times]

Write to Samantha Cooney at

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