Snapchat users can now snap up a pair of Snap Inc.’s much-anticipated video-recording headset, which is available for purchase online in the U.S. for $129.99.
The device is available in three colors: black, coral red, and teal blue. Delivery is expected to take two to four weeks.
As Fortune reports, Snap’s IPO is expected to take place on Mar. 2, so “the move to sell Spectacles to the masses could give Snap a stronger footing as it tries to court investors during its whirlwind roadshow over the next two weeks.”
In addition, TIME’s lifestyle editor recently questioned the way the company known for an app that specializes in disappearing photos described itself as a “camera company” in its S-1 prospectus, “considering the company says it barely makes money from Spectacles and that camera companies aren’t exactly Wall Street darlings right now.”
More Must-Reads from TIME
- How Kamala Harris Knocked Donald Trump Off Course
- Inside the Rise of Bitcoin-Powered Pools and Bathhouses
- What Makes a Friendship Last Forever?
- 33 True Crime Documentaries That Shaped the Genre
- Long COVID Looks Different in Kids
- Your Questions About Early Voting , Answered
- Column: Your Cynicism Isn’t Helping Anybody
- The 100 Most Influential People in AI 2024
Write to Olivia B. Waxman at olivia.waxman@time.com