--- title: Nevertheless She Persisted T-Shirts Planned Parenthood description: Find out how much money 'Nevertheless She Persisted' shirts, a nod to Elizabeth Warren, rose for Planned Parenthood. canonical: https://time.com/4670918/nevertheless-she-persisted-planned-parenthood/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2017-02-14T18:37:45.000Z article:modified_time: 2026-08-04T07:44:51.837Z og:title: 'Nevertheless, She Persisted' T-Shirt Sales Raise Over $250,000 for Planned Parenthood og:description: 'There's the new battle cry' og:url: https://time.com/4670918/nevertheless-she-persisted-planned-parenthood/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt25099fc0d3c6324c/6988ba532dce0108909ec458/elizabeth-warren-persisted-planned-parenthood.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4777 og:image:height: 2687 og:image:alt: Demonstrators Protest At Copley Square As Confusion Grips Airports Amid Courts Halt Of Trump og:type: article twitter:card: summary_large_image twitter:title: 'Nevertheless, She Persisted' T-Shirt Sales Raise Over $250,000 for Planned Parenthood twitter:description: 'There's the new battle cry' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt25099fc0d3c6324c/6988ba532dce0108909ec458/elizabeth-warren-persisted-planned-parenthood.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'Nevertheless, She Persisted' T-Shirt Sales Raise Over $250,000 for Planned Parenthood > Sponsored content. 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It explains the politics, personalities and power dynamics behind the headlines, twice a week. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-dcbrief-2026q3/newsletters?i=0b425e25-a3ac-45a1-bf9d-3cf2a27143ad&cr=time-nl-dcbrief-2026q3-v1) ## Video: Sen. Warren silenced during debate over Sen. Jeff Sessions [Watch (HLS stream): Sen. Warren silenced during debate over Sen. Jeff Sessions](https://cdn.jwplayer.com/manifests/QN0kT9U9.m3u8) (1:27)  _Published 2017-02-08. In the debate over Senator Jeff Sessions' nomination for Attorney General, the Senate ruled Sen. Elizabeth Warren was 'impugning' on his character after she tried to read a scathing letter written about him by the late Coretta Scott King._ by [Gabrielle Olya / People](https://time.com/author/people/) ## Gabrielle Olya / People Contributor Feb 14, 2017 6:37 PM UTC  U.S. Senator Elizabeth Warren, a Democrat from Massachusetts, listens in Copley Square during a protest against U.S. President Donald Trump's executive order blocking visitors from seven predominantly Muslim nations in Boston, Massachusetts, U.S., on Sunday, Jan. 29, 2017. U.S. Senator Elizabeth Warren, a Democrat from Massachusetts, listens in Copley Square during a protest against U.S. President Donald Trump's executive order blocking visitors from seven predominantly Muslim nations in Boston, Massachusetts, U.S., on Sunday, Jan. 29, 2017. Bloomberg—Bloomberg via Getty Images by [Gabrielle Olya / People](https://time.com/author/people/) ## Gabrielle Olya / People Contributor Feb 14, 2017 6:37 PM UTC Brooklyn-based artist [Matt Rudinski](https://twitter.com/mattrudinski) created a [T-shirt baring the phrase](https://teespring.com/stores/she-persisted-2) “Nevertheless, She Persisted” after Sen. Majority Leader [Mitch McConnell](http://people.com/celebrity/snls-establishment-shuffle-mocks-gop-partys-paul-ryan-and-mitch-mcconnell/) used the phrase [while silencing](http://people.com/politics/elizabeth-warren-ordered-quiet-after-quoting-coretta-scott-king/) Sen. [Elizabeth Warren](http://people.com/celebrity/5-things-to-know-about-elizabeth-warren/) during a confirmation hearing for Sen. [Jeff Sessions](http://people.com/politics/john-lewis-black-lawmakers-testify-against-jeff-sessions-trump-attorney-general/). “She was warned. She was given an explanation. Nevertheless, she persisted,” McConnell said during the hearing. “What happened to Elizabeth Warren, when Mitch McConnell said those words, it was an [instantaneous reaction on the Internet](http://people.com/politics/let-liz-speak-outcry-after-elizabeth-warren-silenced-criticizing-attorney-general-sessions/),” Rudinski tells PEOPLE. “People were saying, ‘There’s the new battle cry’ or ‘That’s going to be my protest sign.’ ” Given the fervor around the phrase, Rudinski came up with the idea to put it on a T-shirt and donate 100 percent of the proceeds to Planned Parenthood. “I posted \[the T-shirt\] on Facebook that night and left it alone, thinking only a few people would buy it,” he said. “When I woke up, $1,500 had been raised without any advertising push.” Rudinski believes the T-shirt took off so quickly because many people had a strong reaction to McConnell’s words. “A lot of people saw what happened and felt like they needed to express anger,” he says. “Seeing that they could get this shirt and have all of the proceeds go to Planned Parenthood, it was a good outlet for people. It’s basically wearing a protest sign.” Rudinski has now sold over 25,000 T-shirts on his Teespring page and has raised over $250,000 for Planned Parenthood. “I know House Republicans are so eager to defund Planned Parenthood, so it just felt so perfect to me to turn his words against him and to raise money from something he said,” Rudinski explains. “Planned Parenthood is an organization I deeply believe in and want to help. It just felt like the right organization to benefit.” _This_ [_article_](http://people.com/bodies/nevertheless-she-persisted-t-shirt-planned-parenthood/) _originally appeared on_ [_People.com_](http://people.com) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4670918/nevertheless-she-persisted-planned-parenthood/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4670918/nevertheless-she-persisted-planned-parenthood/"},"headline":"'Nevertheless, She Persisted' T-Shirt Sales Raise Over $250,000 for Planned Parenthood","datePublished":"2017-02-14T18:37:45.000Z","dateModified":"2026-08-04T07:44:51.837Z","description":"'There's the new battle cry'","url":"https://time.com/4670918/nevertheless-she-persisted-planned-parenthood/","keywords":["motto"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt25099fc0d3c6324c/6988ba532dce0108909ec458/elizabeth-warren-persisted-planned-parenthood.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Gabrielle Olya / People"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt25099fc0d3c6324c/6988ba532dce0108909ec458/elizabeth-warren-persisted-planned-parenthood.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Demonstrators Protest At Copley Square As Confusion Grips Airports Amid Courts Halt Of Trump","caption":"Demonstrators Protest At Copley Square As Confusion Grips Airports Amid Courts Halt Of Trump","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4670918/nevertheless-she-persisted-planned-parenthood/","name":"'Nevertheless, She Persisted' T-Shirt Sales Raise Over $250,000 for Planned Parenthood"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Sen. 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