--- title: Super Bowl 2017: Justin Bieber T-Mobile Commercial description: Following in the footsteps of Drake, Justin Bieber is dancing his way onto primetime TV in this year's T-Mobile Super Bowl ad. canonical: https://time.com/4658029/super-bowl-2017-justin-bieber-t-mobile-commercial/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2017-02-02T16:56:46.000Z article:modified_time: 2026-06-24T06:56:54.216Z og:title: Justin Bieber Dances T-Mobile Super Bowl Commercial og:description: See the Biebs as a "Celebration Expert" og:url: https://time.com/4658029/super-bowl-2017-justin-bieber-t-mobile-commercial/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4556245569a06911/6988b889bc6cfc5a033e0086/screen-shot-2017-02-02-at-11-41-17-am.png?branch=production&width=2400&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: screen-shot-2017-02-02-at-11-41-17-am og:type: article twitter:card: summary_large_image twitter:title: Justin Bieber Dances T-Mobile Super Bowl Commercial twitter:description: See the Biebs as a "Celebration Expert" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4556245569a06911/6988b889bc6cfc5a033e0086/screen-shot-2017-02-02-at-11-41-17-am.png?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  # Justin 'Celebration Expert' Bieber Dances in a Tux in This T-Mobile Super Bowl Commercial ## Video: This Video Is No Longer Available [Watch (HLS stream): This Video Is No Longer Available](https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8) (0:10)  _Published 2026-06-23. See the Biebs as a "Celebration Expert"_  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Feb 2, 2017 4:56 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Feb 2, 2017 4:56 PM UTC Following in the footsteps of [Drake](http://time.com/4204129/drake-hotline-bling-t-mobile-super-bowl-commercial/), [Justin Bieber](http://time.com/4542734/justin-bieber-leaves-stage-fans-screaming/) is dancing his way onto primetime TV in this year’s T-Mobile [Super Bowl ad](http://time.com/4653281/super-bowl-ads-commercials-most-influential-time/). The commercial — titled #UnlimitedMoves — was released Thursday by the cell phone carrier and stars Biebs as a “Celebration Expert” who takes viewers on a journey through the history of touchdown dances alongside New England Patriots tight end Rob Gronkowski and NFL 6-Time Pro Bowler Terrell Owens. The minute-long spot ends with the _Purpose_ artist showing off some of his favorite moves, including the “Shimmidy Sham Sham Shummidy Shake.” Watch the full ad above. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4658029/super-bowl-2017-justin-bieber-t-mobile-commercial/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4658029/super-bowl-2017-justin-bieber-t-mobile-commercial/"},"headline":"Justin 'Celebration Expert' Bieber Dances in a Tux in This T-Mobile Super Bowl Commercial","datePublished":"2017-02-02T16:56:46.000Z","dateModified":"2026-06-24T06:56:54.216Z","description":"See the Biebs as a \"Celebration Expert\"","url":"https://time.com/4658029/super-bowl-2017-justin-bieber-t-mobile-commercial/","keywords":["Newsfeed","commercials","Super Bowl Commercials","Justin Bieber","Super Bowl ads","Ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4556245569a06911/6988b889bc6cfc5a033e0086/screen-shot-2017-02-02-at-11-41-17-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4556245569a06911/6988b889bc6cfc5a033e0086/screen-shot-2017-02-02-at-11-41-17-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"screen-shot-2017-02-02-at-11-41-17-am","caption":"","creditText":"T-Mobile","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4658029/super-bowl-2017-justin-bieber-t-mobile-commercial/","name":"Justin 'Celebration Expert' Bieber Dances in a Tux in This T-Mobile Super Bowl Commercial"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"This Video Is No Longer Available","description":"See the Biebs as a \"Celebration Expert\"","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/fKodeUO6/poster.jpg?width=720","uploadDate":"2026-06-23T15:00:44.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8","embedUrl":"https://time.com/4658029/super-bowl-2017-justin-bieber-t-mobile-commercial/","duration":"PT10S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4658029/super-bowl-2017-justin-bieber-t-mobile-commercial/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```