Following in the footsteps of Drake, Justin Bieber is dancing his way onto primetime TV in this year’s T-Mobile Super Bowl ad.
The commercial — titled #UnlimitedMoves — was released Thursday by the cell phone carrier and stars Biebs as a “Celebration Expert” who takes viewers on a journey through the history of touchdown dances alongside New England Patriots tight end Rob Gronkowski and NFL 6-Time Pro Bowler Terrell Owens.
The minute-long spot ends with the Purpose artist showing off some of his favorite moves, including the “Shimmidy Sham Sham Shummidy Shake.”
Watch the full ad above.
More Must-Read Stories From TIME
- Inside Mississippi's Last Abortion Clinic—and the Biggest Fight for Abortion Rights in a Generation
- Do Current COVID-19 Tests Still Detect Omicron?
- The First U.S. Offshore Wind Farm Could Be a Lifeline for Struggling New England Cities
- Welcome to TV's Era of Peak Redundancy
- The Key Role a Local Newspaper Played in the Trial Over Ahmaud Arbery's Murder
- TIME's Top 100 Photos of 2021
- 2021: The Year the Grift Kept Giving
Read More From TIME
