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---
title: Oprah Introduces Mealtime Stories Food Line
description: Discover Oprah Winfrey and Kraft Heinz's new line of refrigerated meals called 'Mealtime Stories.'
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author: Kate Dwyer
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article:published_time: 2017-01-27T20:02:00.000Z
article:modified_time: 2026-04-13T09:04:34.921Z
og:title: Soon You’ll Be Able to Stock Your Fridge With Food by Oprah
og:description: The media mogul has partnered with Kraft Heinz
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og:image:alt: Premiere Of Lionsgate's "Boo! A Madea Halloween" - Arrivals
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twitter:description: The media mogul has partnered with Kraft Heinz
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt4259664bbe0c0a9d/6988b7a2a988caaec96bacc4/oprah-mealtime-stories.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Soon You’ll Be Able to Stock Your Fridge With Food by Oprah

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by 

[Kate Dwyer](https://time.com/author/kate-dwyer/)


## Kate Dwyer


Jan 27, 2017 8:02 PM UTC

![Premiere Of Lionsgate's "Boo\! A Madea Halloween" - Arrivals](https://static.time.com/v3/assets/bltea6093859af6183b/blt4259664bbe0c0a9d/6988b7a2a988caaec96bacc4/oprah-mealtime-stories.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

HOLLYWOOD, CA - OCTOBER 17: Oprah Winfrey attends the premiere of Lionsgate's' 'Boo! A Madea Halloween' at ArcLight Cinemas Cinerama Dome on October 17, 2016 in Hollywood, California. (Photo by Barry King/Getty Images)

HOLLYWOOD, CA - OCTOBER 17: Oprah Winfrey attends the premiere of Lionsgate's' 'Boo! A Madea Halloween' at ArcLight Cinemas Cinerama Dome on October 17, 2016 in Hollywood, California. (Photo by Barry King/Getty Images) Barry King—Getty Images

by 

[Kate Dwyer](https://time.com/author/kate-dwyer/)


## Kate Dwyer


Jan 27, 2017 8:02 PM UTC

[Oprah](http://motto.time.com/4622293/oprah-weight-watchers-42-pounds/?iid=sr-link1) Winfrey can now add grocery stores to her ever-expanding empire. [Kraft Heinz announced](http://www.cnbc.com/2017/01/26/kraft-heinz-oprah-form-joint-venture-to-develop-new-line-of-food-products.html) a new packaged food partnership with the media mogul on Wednesday. The upcoming line of “Mealtime Stories” products will reportedly feature refrigerated meals “across multiple categories” in order to “[make real, nutritious products more accessible to everyone](http://www.forbes.com/sites/maggiemcgrath/2017/01/25/oprah-teams-up-with-kraft-heinz-on-new-refrigerated-foods-venture/#1a2cb3d96282).” 

According to [_Forbes_](http://www.forbes.com/sites/maggiemcgrath/2017/01/25/oprah-teams-up-with-kraft-heinz-on-new-refrigerated-foods-venture/#1f7790d62820), applications were filed at the U.S. Patent and Trademark Office last spring for an “Oprah’s Kitchen” line of “frozen, prepared or packaged entrees consisting primarily of meat, fish, poultry or vegetables.” [_People_](http://people.com/food/bacon-by-oprah-all-the-details-on-her-delicious-new-business-venture/) reported that the applications also covered products like energy drinks and baked goods, and showed interest in “bacon, sorbet and caviar.”

It’s unclear what exactly led to this partnership between Winfrey and Kraft Heinz, but Bloomberg business analyst Ken Shea believes the company will benefit from its association with Winfrey. “She’s shown that she lends credibility,” he told [_Bloomberg_](https://www.bloomberg.com/news/articles/2017-01-25/oprah-winfrey-to-sell-refrigerated-meals-through-kraft-heinz). Last December, Winfrey [caused a spike](http://www.bloomberg.com/news/articles/2016-12-22/weight-watchers-campaign-touts-oprah-winfrey-losing-40-pounds) in Weight Watchers stock prices after announcing that she lost 40 pounds using the program. She currently lends her name to the [Teavana Oprah Chai](http://www.oprah.com/own-steepyoursoul/teavana-oprah-chai-charities-and-support-of-youth-education) at Starbucks, which donates part of the proceeds for those sales to the Oprah Winfrey Leadership Academy Foundation. 

Similar to the philanthropy element of her Starbucks partnership, [10% of profits](http://www.cnbc.com/2017/01/26/kraft-heinz-oprah-form-joint-venture-to-develop-new-line-of-food-products.html) from “Mealtime Stories” will be donated to charities fighting hunger. 

\[H/t [CNBC](http://www.cnbc.com/2017/01/26/kraft-heinz-oprah-form-joint-venture-to-develop-new-line-of-food-products.html)\]

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