--- title: Women's History Month: A Truly Fab 1965 Gloria Steinem Story description: In 1965, LIFE magazine had Gloria Steinem write—and model—an explanation of the era's pop culture. See the resulting photos here. canonical: https://time.com/4648800/gloria-steinem-pop-culture-1965/ author: Lily Rothman article:opinion: false article:content_tier: free article:published_time: 2017-03-01T15:30:30.000Z article:modified_time: 2026-05-11T04:50:23.352Z og:title: Women's History Month: A Truly Fab 1965 Gloria Steinem Story og:description: In 1965, LIFE magazine had Gloria Steinem write—and model—an explanation of the era's pop culture og:url: https://time.com/4648800/gloria-steinem-pop-culture-1965/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt40778bad4a760519/6988b72acd1bba4758703bab/170125-gloria-steinem-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2025 og:image:height: 1139 og:image:alt: Gloria Steinem 1965 og:type: article twitter:card: summary_large_image twitter:title: Women's History Month: A Truly Fab 1965 Gloria Steinem Story twitter:description: In 1965, LIFE magazine had Gloria Steinem write—and model—an explanation of the era's pop culture twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt40778bad4a760519/6988b72acd1bba4758703bab/170125-gloria-steinem-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Gloria Steinem’s Definitive Guide to 1960s Pop Culture > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Lily Rothman](https://time.com/author/lily-rothman/) and [Liz Ronk](https://time.com/author/liz-ronk/) Mar 1, 2017 3:30 PM UTC  From “The Ins and Outs of Pop Culture”—an article by Gloria Steinem in the Aug. 20, 1965 issue of LIFE magazine. From “The Ins and Outs of Pop Culture”—an article by Gloria Steinem in the Aug. 20, 1965 issue of LIFE magazine. Yale Joel—The LIFE Picture Collection/Getty Images by [Lily Rothman](https://time.com/author/lily-rothman/) and [Liz Ronk](https://time.com/author/liz-ronk/) Mar 1, 2017 3:30 PM UTC Today, Gloria Steinem is a feminist icon whose [imprimatur](http://time.com/4641575/womens-march-washington-coalition/) can bestow the highest level of progressive cred. So, as Women’s History Month begins, it’s worth remembering that Steinem’s own history in the public eye began with her career as a journalist — which included the early moment when she showed, for the 1965 LIFE magazine story for which these photos were taken, that she could bestow her seal of approval on all kinds of things. The lengthy article, which ran in the [Aug. 20 issue that year](https://books.google.com/books?id=XFMEAAAAMBAJ&lpg=PA1&pg=PA72#v=twopage&q&f=false), was a primer on Pop Culture—capital P, capital C. Steinem’s definition of the term fastened it to “anything currently in fashion, all or most of whose ingredients are familiar to the public-at-large.” In other words, you might not know how to do the latest dance, but if it’s pop you’ll still be able to recognize the refraction of the zeitgeist. “A thing is either widely recognizable or it isn’t,” she wrote, “and whether it is good or bad needn’t be held against it.” At the time, Steinem was only a few years into her career as a big-name writer, having gotten a jump start in 1963 with a story for _Show_ magazine in which she went undercover as a Playboy bunny. (She would later [say](http://content.time.com/time/magazine/article/0,9171,2086869,00.html) that she regretted the assignment at the time, as it led editors away from thinking of her as a serious writer.) Prior to that, after graduating from Smith in 1956, she had to India for two years and worked in Massachusetts for “a group encouraging American students to attend Communist youth festivals abroad” — which was later revealed to be connected to the CIA. And yet, though she had only burst on the magazine scene not long before, by the time this article ran in LIFE her byline had appeared in a wide range of outlets — and, as TIME [noted](http://time.com/vault/issue/1965-08-13/page/76/) that same summer, Steinem, then 30, was the most successful example of an experiment by _Glamour_ magazine in which the journalists also served as models. She did the same here, posing as figures in the board game of pop culture — though, as she noted, pop was no game. It was serious business, and with typical incisiveness she explained how what might seem to be frivolous stuff was really a sign of major generational shifts taking place in the United States. For example, whereas American culture had once trickled down from on high, it had become the case during the period of postwar prosperity that many of the most obvious markers of that culture (clothing or golf, for example) could be afforded by wide swathes of the population. When money ceased to be a prerequisite for mainstream cool, it was possible for cool to come up from the bottom instead. “The proliferation of money and the collapse of the old caste system automatically downgraded those who had little but cash and ancestors to offer,” as Steinem put it. Better sources of cool included African-American culture, camp culture, teenage culture and British culture. What exactly that translated to, however, was more complicated. The full list is worth reading, but even just the highlights are pricelessly spot-on. The Twist was out; the Frug was on the way out; the Jerk was on the way in — but only because the Twist had cleared a path for new dances to come and go quickly. “Jive” had stopped referring to jazz; it now meant “phony.” The Rolling Stones were in; the Beatles were already on the way to becoming Classic Pop rather than of-the-moment. _The New Yorker_ and Disneyland had both been pop from the beginning and always would be. Meanwhile, football was so out it was back in. Few could say what would be next, but Steinem expressed a fear that will likely resonate with 2017’s pop connoisseurs too: Was the cycle of in-ness and out-ness speeding up so much that it was becoming impossible to keep up? Her best tip for the overwhelmed was just to find a “tolerant teenager” to act as a source. “In your new state of irreproachable In-ness, anything you do is In,” she concluded. “Which leaves you with just one rule to remember: to be Pop Culture, it’s got to be Fun.” As for Steinem herself, a TIME [profile](http://time.com/vault/issue/1969-01-03/page/42/) explained that she had become “a quiet celebrity in her own right.” By 1971, she had helped [launch](http://time.com/vault/issue/1971-12-20/page/54/) _Ms._ magazine and was one of feminism’s most recognizable faces — a place she continues to hold. She may have had her finger on the pop pulse, but her In-ness has proved anything but passing.  From “The Ins and Outs of Pop Culture”—an article by Gloria Steinem in the Aug. 20, 1965 issue of LIFE magazine. Yale Joel—The LIFE Picture Collection/Getty Images  From “The Ins and Outs of Pop Culture”—an article by Gloria Steinem in the Aug. 20, 1965 issue of LIFE magazine. Yale Joel—The LIFE Picture Collection/Getty Images  Contact sheet from “The Ins and Outs of Pop Culture”—an article by Gloria Steinem in the Aug. 20, 1965 issue of LIFE magazine. Yale Joel—The LIFE Picture Collection  From “The Ins and Outs of Pop Culture”—an article by Gloria Steinem in the Aug. 20, 1965 issue of LIFE magazine. Yale Joel—The LIFE Picture Collection/Getty Images  WFrom “The Ins and Outs of Pop Culture”—an article by Gloria Steinem in the Aug. 20, 1965 issue of LIFE magazine. Yale Joel—The LIFE Picture Collection/Getty Images  From “The Ins and Outs of Pop Culture”—an article by Gloria Steinem in the Aug. 20, 1965 issue of LIFE magazine. Yale Joel—The LIFE Picture Collection/Getty Images  Contact sheet from “The Ins and Outs of Pop Culture”—an article by Gloria Steinem in the Aug. 20, 1965 issue of LIFE magazine. Yale Joel—The LIFE Picture Collection  From “The Ins and Outs of Pop Culture”—an article by Gloria Steinem in the Aug. 20, 1965 issue of LIFE magazine. Yale Joel—The LIFE Picture Collection/Getty Images  From “The Ins and Outs of Pop Culture”—an article by Gloria Steinem in the Aug. 20, 1965 issue of LIFE magazine. 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