In what might be the most engaging and on-brand (albeit, terrifying) promotion for a film in years, the folks behind The Ring and its upcoming sequel Rings have sent the eerie little girl from the original movie to haunt unsuspecting customers at an electronics store.
According to a behind-the-scenes video, the prep for this elaborate prank meant building a fake wall inside a real store in upstate New York, then covering it in televisions showing trailers for Rings. Hidden behind one of the lower television screens was a hidden compartment where an actress dressed up like the creepy Samara would emerge to scare customers, riffing on the premise of The Ring‘s video viewings.
As would be expected, the customers react accordingly to the blood-chilling prank. Watch the full clip below.
- Inside the Massive Effort to Change the Way Kids Are Taught to Read
- Dubai's Real Estate Market is Booming. One Company is Making It Possible to Invest From Anywhere in the World
- How to Exercise When It's Really Hot Outside
- A New Documentary Sheds Light on a Pivotal Movement in Asian American History
- Far From Home: Afghan Women are Attempting to Build New Lives Abroad
- What Experts Say About How Valuable The Inflation Reduction Act's Green Subsidies Will Be
- What to Know About Long COVID in Kids
- Want to Do More Good? This Movement Might Have the Answer
