In what might be the most engaging and on-brand (albeit, terrifying) promotion for a film in years, the folks behind The Ring and its upcoming sequel Rings have sent the eerie little girl from the original movie to haunt unsuspecting customers at an electronics store.
According to a behind-the-scenes video, the prep for this elaborate prank meant building a fake wall inside a real store in upstate New York, then covering it in televisions showing trailers for Rings. Hidden behind one of the lower television screens was a hidden compartment where an actress dressed up like the creepy Samara would emerge to scare customers, riffing on the premise of The Ring‘s video viewings.
As would be expected, the customers react accordingly to the blood-chilling prank. Watch the full clip below.
- Column: Tyre Nichols' Killing Is The Result of a Diseased Culture
- Without Evusheld, Immunocompromised People Are on Their Own Against COVID-19
- Here Are All the Movies and TV Shows That Make Up the New DCU
- TikTok's 'De-Influencing' Trend Is Here to Tell You What Stuff You Don't Need to Buy
- Column: America Goes About Juvenile Crime Sentencing All Wrong
- Why Your Tax Refund May Be Lower This Year
- Brazil Wants to Abandon a 34,000-Ton Ship at Sea. It Would be an Environmental Disaster
- The 5 Best New TV Shows Our Critic Watched in January 2023