--- --- # The Girl From 'The Ring' Emerges From a TV to Prank Shoppers Who React Accordingly  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jan 23, 2017 8:50 PM UTC  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jan 23, 2017 8:50 PM UTC In what might be the most engaging and [on-brand (albeit, terrifying) promotion](http://time.com/10541/jeff-gordon-test-drive-2-prank-ad/) for a film in years, the folks behind _The Ring_ and [its upcoming sequel ](http://time.com/4596089/most-anticipated-movies-2017/)_Rings_ have sent [the eerie little girl from the original movie](http://entertainment.time.com/2013/09/16/serial-killers-10-scariest-horror-movie-franchises/slide/the-ring/) to haunt unsuspecting customers at an electronics store. According to a [behind-the-scenes video](https://www.youtube.com/watch?v=WcuRPzB4RNc), the prep for this elaborate prank meant building a fake wall inside a real store in upstate New York, then covering it in televisions showing trailers for _Rings_. Hidden behind one of the lower television screens was a hidden compartment where an actress dressed up like the creepy Samara would emerge to scare customers, riffing on the premise of _The Ring_‘s video viewings. As would be expected, the customers react accordingly to the blood-chilling prank. Watch the full clip below. The Girl From the Ring Emerges From TV in Scary Prank ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4643631/the-ring-girl-tv-scares-shoppers/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4643631/the-ring-girl-tv-scares-shoppers/"},"headline":"The Girl From 'The Ring' Emerges From a TV to Prank Shoppers Who React Accordingly","datePublished":"2017-01-23T20:50:05.000Z","dateModified":"2026-04-13T07:40:23.227Z","description":"Samara's back","url":"https://time.com/4643631/the-ring-girl-tv-scares-shoppers/","keywords":["Newsfeed","Entertainment","Internet","Pranks","Culture"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4643631/the-ring-girl-tv-scares-shoppers/","name":"The Girl From 'The Ring' Emerges From a TV to Prank Shoppers Who React Accordingly"}}]}] ```