--- title: Girl Scouts CEO: Why Our Girls Are Marching In Inauguration description: The organization's decision to participate in Donald Trump's inauguration has angered people—but it is devoted to unity, not division canonical: https://time.com/4640033/girl-scouts-inauguration-march/ author: Sylvia Acevedo article:opinion: true article:content_tier: free article:published_time: 2017-01-19T22:40:37.000Z article:modified_time: 2026-02-23T02:49:11.698Z article:section: Ideas og:title: Girl Scouts CEO: Why Our Girls Are Marching In the Inaugural Parade og:description: 'Our legacy is one of uniting, not dividing' og:url: https://time.com/4640033/girl-scouts-inauguration-march/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd86839565d0b85ef/6988b64386f68e61126e3327/girl-scouts-movement-inaugural-parade-womens-march-election-partisanship.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5616 og:image:height: 3159 og:image:alt: California Legislators Sign Proclamation In Sacramento, California Recognizing 100 Years Of The Gold Award, The Highest Rank In Girl Scouting og:type: article twitter:card: summary_large_image twitter:title: Girl Scouts CEO: Why Our Girls Are Marching In the Inaugural Parade twitter:description: 'Our legacy is one of uniting, not dividing' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd86839565d0b85ef/6988b64386f68e61126e3327/girl-scouts-movement-inaugural-parade-womens-march-election-partisanship.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Girl Scouts CEO: Why Our Girls Are Marching In the Inaugural Parade > Sponsored content. 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It covers the reporting, scoops and conversations shaping AI and the decisions facing leaders. #### Where can I get reported AI news rather than commentary? In the Loop is TIME's AI newsletter, built on original reporting and access to the people building and governing AI. It publishes Tuesdays and Fridays and is free at time.com/newsletters. #### Who writes TIME's In the Loop? Harry Booth, a tech reporter at TIME, writes In the Loop. #### Is In the Loop free? Yes. In the Loop is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-loop-2026q3/newsletters?i=4881880d-9ae5-40ac-a242-2bb193ac91ea&cr=time-nl-loop-2026q3-v1) by [Sylvia Acevedo](https://time.com/author/sylvia-acevedo/) ## Sylvia Acevedo Jan 19, 2017 10:40 PM UTC  California Girl Scout Gold Award recipients look onto the Assembly floor during a proclamation recognizing the award's 100th anniversary on June 23, 2016 in Sacramento, California. California Girl Scout Gold Award recipients look onto the Assembly floor during a proclamation recognizing the award's 100th anniversary on June 23, 2016 in Sacramento, California. Kelly Sullivan—Getty Images for Girl Scouts by [Sylvia Acevedo](https://time.com/author/sylvia-acevedo/) ## Sylvia Acevedo Jan 19, 2017 10:40 PM UTC At [Girl Scouts](http://time.com/tag/girl-scouts/), our job is to mold [today’s girls](http://motto.time.com/) into tomorrow’s leaders. Our mission is to help them tap into their inner leadership potential by standing up for the causes they believe in and striving to take action on the issues important to them. But what does that look like in a [polarized](http://time.com/2862299/how-the-united-states-is-growing-more-partisan-in-10-charts/) age of hyper-partisanship? How do we encourage girls to speak out when it seems everything people say these days gets filtered and twisted through the lens of politics? Ultimately, it comes down to the values we seek to instill in girls. Values like inclusivity, respectfulness and standing for what they believe in are what girls learn at Girl Scouts. These are the values on which our movement is built, and they will still be the driving force behind Girl Scouts 100 years from now. Indeed, values like these transcend the politics of a given moment, reverberating throughout time. That’s why Girl Scouts has been the preeminent girl leadership organization for over a century. This Friday, approximately 75 Girl Scouts will march in the [2017 Presidential Inaugural Parade](http://time.com/4639340/donald-trump-inauguration-events-schedule/)—something they have planned for and worked toward since September, and something Girl Scouts have done throughout history for presidents from both parties. As a nonpartisan organization, Girl Scouts takes no position on political matters; yet, perhaps not surprisingly, many people have reacted with shock and even anger over the fact that Girl Scouts will march in this particular inaugural parade. Throughout our history, the Girl Scout movement has been used as a political sounding board for people and groups trying to make political statements. Our organization is widely cherished as a piece of Americana, and, as such, people can feel a certain kinship with our brand. This means people see Girl Scouts as a reflection of their own values and ideals. The [2016 presidential election](http://time.com/4587866/donald-trump-election-map/) was one of the most polarizing in our history, and it elicited wide-ranging and deep-seated emotions. When people see your organization as an extension of themselves, they may claim a certain ownership of your brand. This means they can feel shocked and even betrayed by certain actions, such as, in this case, girls participating in the presidential inaugural parade, as if those actions were directed against them personally, rather than supporting girls eager to participate in a [peaceful transition of power](http://time.com/4564787/president-obama-congratulates-donald-trump-calls-for-peaceful-transition-of-power/). Being truly nonpartisan means that we keep our focus on the girls—girls who are every bit as diverse and varied as the nation they represent. It means we work to ensure that every girl has a home at Girl Scouts. It means we can no more turn our back on 75 girls who have chosen to participate in the inauguration than we can on the thousands across the country participating in the [Women’s March](http://time.com/money/4636223/womens-march-washington-how-to-help-donate-protest-trump/) on [Washington](http://motto.time.com/4634336/womens-march-on-washington-platform/) the following day. At Girl Scouts, our legacy is one of uniting, not dividing, and our mission is fundamentally about bringing girls of all backgrounds together to discover their talents and unlock their leadership potential, so that they can lead all of us to the promise of a better day. ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/4640033/girl-scouts-inauguration-march/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4640033/girl-scouts-inauguration-march/"},"headline":"Girl Scouts CEO: Why Our Girls Are Marching In the Inaugural Parade","datePublished":"2017-01-19T22:40:37.000Z","dateModified":"2026-02-23T02:49:11.698Z","description":"'Our legacy is one of uniting, not dividing'","url":"https://time.com/4640033/girl-scouts-inauguration-march/","keywords":["girls","politics"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd86839565d0b85ef/6988b64386f68e61126e3327/girl-scouts-movement-inaugural-parade-womens-march-election-partisanship.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sylvia Acevedo","jobTitle":null,"url":"https://time.com/author/sylvia-acevedo/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd86839565d0b85ef/6988b64386f68e61126e3327/girl-scouts-movement-inaugural-parade-womens-march-election-partisanship.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"California Legislators Sign Proclamation In Sacramento, California Recognizing 100 Years Of The Gold Award, The Highest Rank In Girl Scouting","caption":"California Legislators Sign Proclamation In Sacramento, California Recognizing 100 Years Of The Gold Award, The Highest Rank In Girl Scouting","creditText":"Kelly Sullivan—Getty Images for Girl Scouts","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/girls/","name":"girls"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4640033/girl-scouts-inauguration-march/","name":"Girl Scouts CEO: Why Our Girls Are Marching In the Inaugural Parade"}}]}] ```