Kodak announced Thursday it will bring back its Ektachrome film, better known as color reversal film.
In 2012, Kodak discontinued its line of color reversal films, which stand out for its fine grain, clean colors, sharp tones and contrasts. At the time, Kodak blamed declining demand for such film.
A year later, Kodak divested its film business to Kodak Alaris, the UK-based company behind Ektachrome’s revival
Over the next 12 months, Kodak Alaris will be remanufacturing the film at Kodak’s factory in Rochester, N.Y., with the revived film available for both motion picture and photography.
“Color reversal film is quite complicated as its recipe is concerned,” says Diane Carroll-Yacoby, Kodak’s world wide portfolio manager for motion picture films says. “It’s very unique and quite different than a black-and-white film or a color negative film. We’re in the process right now of procuring the components that are needed for this special film and in addition to that we are setting up a color reversal processing capability again, which we have to have in order to test the film as we manufacture it.”
She adds: “It is a complicated project for us to bring it back but because our customers are telling us that they want it, we’re very excited to do this again. It’s kind of a really special time for us.”
Bianca Silva is a writer and contributor to TIME LightBox. Follow her on Twitter.
- Meet TIME’s Newest Class of Next Generation Leaders
- After Visiting Both Ends of the Earth, I Realized How Much Trouble We’re In
- Google Is Making It Easier to Remove Personal Info From Search
- Oil Companies Posted Huge Profits. Here’s Where The Cash Will Go (Hint: Not Climate)
- Column: We Asked Hundreds of Americans About Abortion. Their Feelings Were Complicated
- A Short History of the Rise, Fall, and Rise Again of the Marcos Family
- Long-Lasting Birth Control Is Already Hard to Get. Advocates Worry It May Only Get Worse
- Who Should Be on the 2022 TIME100? Vote Now