Hollywood’s finest might be busy enough with their movie careers, but in their spare time, celebrities—from moms like Jessica Alba to teens like Jaden Smith—make it a priority to invest in some sometimes unexpected secondary gigs, even if it’s not quite in line with their primary showbiz career. Just this week, for instance, Gwyneth Paltrow announced she’ll be opening a health-food restaurant in New York City to go along with her favorite fitness studio. From passion projects like George Clooney’s tequila brand to Jessica Biel’s restaurant for kids, here are a 11 of the stars who are also keen on unleashing their entrepreneurial spirit in ways we might not expect.

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Write to Raisa Bruner at raisa.bruner@time.com.

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