--- title: Priyanka Chopra Joins Pantene description: Quantico star Priyanka Chopra is the newest face of Pantene hair products. canonical: https://time.com/4616439/priyanka-chopra-pantene-strong-is-beautiful/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2016-12-22T16:16:05.000Z article:modified_time: 2026-04-13T09:04:13.019Z og:title: Priyanka Chopra Just Landed a Major Beauty Campaign og:description: And it’s all about feminism and strength og:url: https://time.com/4616439/priyanka-chopra-pantene-strong-is-beautiful/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf8edcc0b508bfdf7/6988ab3bab6d776af16aba92/priyanka-chopra-personal-style.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: 68th Annual Primetime Emmy Awards - Arrivals og:type: article twitter:card: summary_large_image twitter:title: Priyanka Chopra Just Landed a Major Beauty Campaign twitter:description: And it’s all about feminism and strength twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf8edcc0b508bfdf7/6988ab3bab6d776af16aba92/priyanka-chopra-personal-style.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Priyanka Chopra Just Landed a Major Beauty Campaign by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Dec 22, 2016 4:16 PM UTC  Priyanka Chopra arrives at the 68th Annual Primetime Emmy Awards at Microsoft Theater on September 18, 2016 in Los Angeles, California. Priyanka Chopra arrives at the 68th Annual Primetime Emmy Awards at Microsoft Theater on September 18, 2016 in Los Angeles, California.John Shearer—WireImage by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Dec 22, 2016 4:16 PM UTC _Quantico_ star [Priyanka Chopra](http://motto.time.com/4529933/priyanka-chopra-feminism-healthy-living/) has been tapped as the newest face of Pantene, _Refinery 29_ [reports](http://www.refinery29.com/2016/12/133544/priyanka-chopra-pantene-ambassador-interview). Although Chopra has some pretty flawless hair to show off in Pantene ads and commercials, she joins celebrities such as [Selena Gomez](http://www.teenvogue.com/story/selena-gomez-pantene) and [Ronda Rousey](http://motto.time.com/4404364/ronda-rousey-reebok-commercial-perfect/) in the company’s “Strong is Beautiful” [campaign](http://pantene.com/en-us/experience-main-section2/strong-is-beautiful). Chopra, who will serve as Pantene’s [global ambassador](http://www.elle.com/beauty/hair/news/a41562/priyanka-chopra-pantene-global-ambassador/), praises the brand’s sense of empowerment. She told _Refinery 29,_ “Pantene empowers people to be strong. Women have been told for years that if you are strong and outspoken, then you are ‘wrong.’ Pantene tells you that it’s alright to be strong.” Chopra garners much of her fortitude from her own hair. She explained, “A lot of our strength in our beauty and confidence comes in our hair… My relationship with my hair is very intimate, and I think that applies for most women.” Her locks are also a symbol of her [feminism](http://motto.time.com/4482221/priyanka-chopra-feminism-beauty/). She said, “Being a proud feminist helped me come to terms with who I am and what my beauty stands for… Beauty needs to be about empowering women. You can say, ‘My hair feels beautiful and looks beautiful and I can own that, because it’s about me and how it makes _me_ feel — not about how someone else reacts when they see me.'” > [](https://twitter.com/Pantene/status/811603232556515328) > [](https://twitter.com/Pantene/status/811662529176993792) \[[Refinery 29](http://www.refinery29.com/2016/12/133544/priyanka-chopra-pantene-ambassador-interview)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4616439/priyanka-chopra-pantene-strong-is-beautiful/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4616439/priyanka-chopra-pantene-strong-is-beautiful/"},"headline":"Priyanka Chopra Just Landed a Major Beauty Campaign","datePublished":"2016-12-22T16:16:05.000Z","dateModified":"2026-04-13T09:04:13.019Z","description":"And it’s all about feminism and strength","url":"https://time.com/4616439/priyanka-chopra-pantene-strong-is-beautiful/","keywords":["motto"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf8edcc0b508bfdf7/6988ab3bab6d776af16aba92/priyanka-chopra-personal-style.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf8edcc0b508bfdf7/6988ab3bab6d776af16aba92/priyanka-chopra-personal-style.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"68th Annual Primetime Emmy Awards - Arrivals","caption":"68th Annual Primetime Emmy Awards - Arrivals","creditText":"John Shearer—WireImage","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4616439/priyanka-chopra-pantene-strong-is-beautiful/","name":"Priyanka Chopra Just Landed a Major Beauty Campaign"}}]}] ```