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title: The Internet Can&#x27;t Decide If These McDonald’s Cups Are NSFW
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# The Internet Can't Decide What's Happening in These McDonald’s Cups

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by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Dec 12, 2016 4:50 PM UTC

by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Dec 12, 2016 4:50 PM UTC

Over the last few years, Starbucks’ [holiday cups](http://time.com/4104107/starbucks-holiday-cup-christians/?iid=sr-link1) have seen their fair share of controversy, but this year attention has turned to McDonald’s winter-themed coffee cups.

The fast food chain’s [festive cups](http://time.com/4105283/starbucks-holiday-cups-evolution/?iid=sr-link3) are supposed to feature warm mittens straight out of a winter wonderland.

However, the joke-spotters of the internet have weighed in as some artistic ne’er-do-well added a few scribbles of a pen and now some people interpret the image as _very_ NSFW (and some people [can’t _unsee_ ](https://twitter.com/Mededitor/status/808027469337030656) the updated image).

> [](https://twitter.com/waxpancake/status/808063037223550976)

> [](https://twitter.com/ziyatong/status/808025212814000130)

The altered cup came to the internet’s attention after it was shared on [Reddit](https://www.reddit.com/r/pics/comments/5hniqb/warmest%5Fgreetings%5Fcheerfully%5Fproclaims%5Fthe%5Fspread/), but, as [Buzzfeed](https://www.buzzfeed.com/remysmidt/people-are-freaking-out-about-this-mcdonalds-holiday-cup-tha?utm%5Fterm=.tyRyGXEZO9#.dn7O8wexpB) pointed out, it was actually uploaded to the [_REBRN_](http://rebrn.com/re/warmest-greetings-cheerfully-proclaims-the-spread-ass-on-mcdonal-3015318/) website before that. [The cup](http://time.com/4552565/starbucks-holiday-green-cup/?iid=sr-link4) has been racing around the internet ever since. McDonald’s has not yet responded to the internet’s concerns.

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