Remember Apple Music’s commercial featuring Taylor Swift rapping along to Drake and Future’s “Jumpman” that ended with Swift face-planting a treadmill?
The one-minute ad lifted Drake’s iTunes sales by 431% in less than a week, and brought the Canadian hip-hop artist firmly into music’s mainstream.
Now the world’s fifth richest rapper is paying his dues in his own Apple Music ad. The clip begins with Drake getting his game face on with a furtive lip-sync to T-Swizzle’s paean to friendship gone up in flames, “Bad Blood,” and ends with a bench press that fails to get air, leaving him sliding onto the floor in a neat homage to the original.
(Gifts: The 100 Most Influential Images of All Time)
Released over the weekend, the timing couldn’t be better as the two are hotly rumored to be exchanging more than lip-sync videos.
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