Lego’s latest flagship store opened Thursday in London’s Leicester Square. The two-story megastore—complete with a life-sized London Underground train car made up of 637,903 bricks—is the largest of its kind in the world.
The new Lego store covers 9,800 square feet and contains a 20-foot replica of Big Ben that took 2,280 hours to build (and has a working clock face, naturally). Unique to the new store is a “Mosaic Portraits” system, where participants are presented with instructions and the bricks to create their portrait after having their photo taken in a special booth.
Have a look inside the new building, the world’s 131st Lego store:
The "Mosaic Maker" offers Legos fans of all ages the opportunity to purchase their very own, one of a kind, personalized Legos mosaic portrait.
Lego
Through a partnership with Transport for London, Lego has created a life-sized London Underground train car. The train car is made up of 637,903 bricks and took 3,399 hours to build.
Lego
The store's mascot, Lester.
Lego
The interior of the store's ground floor.
Lego
The interior of the store's first floor. A red telephone box made of Legos can be seen in the background.
Lego
The 'Pick and Build' wall.
Lego
A train map made out of Legos.
Lego
A Lego mosaic of London's skyline.
Lego
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