--- description: Hillary Clinton spent more than $245 million airing campaign ads this election. title: Watch a Brief History of Clinton's Campaign Ads image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc973127b20df86ab/6988ad4297cdfffe096ae77f/gettyimages-621534774.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Politics](/section/politics/) ## Politics Update your preferences in [Account Settings](/account/preferences/) Close # Watch a Brief History of Hillary Clinton's Campaign Ads by [Ryan Teague Beckwith](/author/ryan-teague-beckwith/) ## Ryan Teague Beckwith Update your preferences in [Account Settings](/account/preferences/) Close Nov 7, 2016 3:25 PM CUT by [Ryan Teague Beckwith](/author/ryan-teague-beckwith/) ## Ryan Teague Beckwith Update your preferences in [Account Settings](/account/preferences/) Close Nov 7, 2016 3:25 PM CUT Hillary Clinton [spent more than $245 million](http://money.cnn.com/2016/11/04/media/donald-trump-two-minute-ads/ "undefined") airing campaign ads this election. The Democratic presidential nominee used her fundraising prowess to gain [a nearly 3-to-1 advantage](http://www.nbcnews.com/politics/2016-election/clinton-maintains-nearly-3-1-ad-spending-edge-n672766 "undefined") over Republican rival Donald Trump in the general election, according to ad tracking groups. Clinton’s campaign followed the typical path of a candidate, starting with general biographical ads that reintroduced her to the public, highlighting pet issues and then turning negative on her opponent. Here’s a brief look at her campaign ads this year. **Read More:** [_Watch the 10 Most Notable Campaign Ads of 2016_](http://time.com/4556441/campaign-ads-2016-notable-video/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4560736/hillary-clinton-campaign-ads-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4560736/hillary-clinton-campaign-ads-video/"},"headline":"Watch a Brief History of Hillary Clinton's Campaign Ads","datePublished":"2016-11-07T15:25:50.000Z","dateModified":"2026-06-24T06:57:00.988Z","description":"Hillary Clinton spent more than $245 million airing campaign ads this election.","url":"https://time.com/4560736/hillary-clinton-campaign-ads-video/","keywords":["Hillary Clinton","2016 Election topic","campaign ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc973127b20df86ab/6988ad4297cdfffe096ae77f/gettyimages-621534774.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ryan Teague Beckwith","jobTitle":null,"url":"https://time.com/author/ryan-teague-beckwith/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc973127b20df86ab/6988ad4297cdfffe096ae77f/gettyimages-621534774.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Hillary Clinton Campaigns In Crucial States Ahead Of Tuesday's Presidential Election","caption":"Hillary Clinton Campaigns In Crucial States Ahead Of Tuesday's Presidential Election","creditText":"Justin Sullivan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4560736/hillary-clinton-campaign-ads-video/","name":"Watch a Brief History of Hillary Clinton's Campaign Ads"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"This Video Is No Longer Available","description":"Hillary Clinton spent more than $245 million airing campaign ads this election.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/fKodeUO6/poster.jpg?width=720","uploadDate":"2026-06-23T15:00:44.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8","embedUrl":"https://time.com/4560736/hillary-clinton-campaign-ads-video/","duration":"PT10S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4560736/hillary-clinton-campaign-ads-video/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```