--- title: J.Crew Will No Longer Sell Wedding Dresses description: The fashion brand announced that it was ending its wedding collection and instead expanding its party and formal wear dresses. canonical: https://time.com/4558527/jcrew-ending-wedding-collection/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2016-11-04T16:57:22.000Z article:modified_time: 2026-04-13T09:03:46.825Z og:title: You'll No Longer Be Able to Get Married in J.Crew og:description: The brand is divorcing itself from wedding apparel og:url: https://time.com/4558527/jcrew-ending-wedding-collection/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbe2000bbd7c29d28/6988ad0b0a4a226ad19cbec1/jcrew-bridal-closing.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Darcy Miller Hosts The Opening Of The J.Crew Bridal Boutique og:type: article twitter:card: summary_large_image twitter:title: You'll No Longer Be Able to Get Married in J.Crew twitter:description: The brand is divorcing itself from wedding apparel twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbe2000bbd7c29d28/6988ad0b0a4a226ad19cbec1/jcrew-bridal-closing.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # You'll No Longer Be Able to Get Married in J.Crew by [Jessie Van Amburg](https://time.com/author/jessie-van-amburg/) ## Jessie Van Amburg Nov 4, 2016 4:57 PM UTC  The opening of the J.Crew Bridal Boutique hosted by Darcy Miller is held at J.Crew Bridal Boutique in New York City, on June 1, 2010. The opening of the J.Crew Bridal Boutique hosted by Darcy Miller is held at J.Crew Bridal Boutique in New York City, on June 1, 2010.Astrid Stawiarz—WireImage/Getty Images by [Jessie Van Amburg](https://time.com/author/jessie-van-amburg/) ## Jessie Van Amburg Nov 4, 2016 4:57 PM UTC Prepsters, it’s time to mourn: beloved label [J.Crew](http://time.com/money/4471375/j-crew-will-sell-clothes-in-nordstrom/) is folding its [bridal](http://motto.time.com/4556268/soulcycle-wedding-registry/) collection. As reported by [_Racked_](http://www.racked.com/2016/11/3/13514802/j-crew-is-killing-its-bridal-collection), J.Crew plans to instead expand its party and special occasion collection in the spring. J. Crew initially started selling bridal wear in 2004, after C.E.O. [Mickey Drexler](http://www.newyorker.com/magazine/2010/09/20/the-merchant) discovered that women were buying multiple versions of a dress for their bridesmaids to wear. It became so lucrative that the brand started opening bridal boutiques in 2010, reports [Business Insider.](http://www.businessinsider.com/j-crew-is-killing-its-bridal-business-2016-11) The news marks more changes within the brand after [its sales have dipped](https://www.washingtonpost.com/posteverything/wp/2016/08/26/why-are-sales-suffering-at-so-many-womens-stores-they-made-bad-clothes/?utm%5Fterm=.813a99cfdf4e) — by 10% in 2015 and eight percent in the first quarter of 2016\. In October, J.Crew launched a new [athleisure wear collaboration with New Balance](http://fashionista.com/2016/10/jcrew-new-balance), a departure from creative director [Jenna Lyons](http://motto.time.com/4190491/jenna-lyons-impress-your-boss/)‘ past comments that [the style wasn’t a fit for the brand](http://nymag.com/thecut/2014/11/jenna-lyons-talks-athleisure-and-health-goth.html). Before future brides with their hearts set on a J.Crew catalog wedding give up all hope, it’s worth noting that [the wedding collection](https://www.jcrew.com/wedding/Wedding%5FBride.jsp?iNextCategory=-1&srcCode=AFFI00001&siteId=TnL5HPStwNw-AK%2F34noNgOVGQI5UEMMqWw) is up to 70% online and in stores. So shop now or forever hold your peace. \[[_Racked_](http://www.racked.com/2016/11/3/13514802/j-crew-is-killing-its-bridal-collection)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4558527/jcrew-ending-wedding-collection/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4558527/jcrew-ending-wedding-collection/"},"headline":"You'll No Longer Be Able to Get Married in J.Crew","datePublished":"2016-11-04T16:57:22.000Z","dateModified":"2026-04-13T09:03:46.825Z","description":"The brand is divorcing itself from wedding apparel","url":"https://time.com/4558527/jcrew-ending-wedding-collection/","keywords":["motto"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbe2000bbd7c29d28/6988ad0b0a4a226ad19cbec1/jcrew-bridal-closing.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jessie Van Amburg","jobTitle":null,"url":"https://time.com/author/jessie-van-amburg/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbe2000bbd7c29d28/6988ad0b0a4a226ad19cbec1/jcrew-bridal-closing.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Darcy Miller Hosts The Opening Of The J.Crew Bridal Boutique","caption":"Darcy Miller Hosts The Opening Of The J.Crew Bridal Boutique","creditText":"Astrid Stawiarz—WireImage/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4558527/jcrew-ending-wedding-collection/","name":"You'll No Longer Be Able to Get Married in J.Crew"}}]}] ```