Republican presidential nominee Donald Trump famously spurned campaign ads in 2016, preferring to get free publicity by going on cable TV and making newsworthy remarks at his rallies.

But that didn’t stop his rivals from spending a lot on ads against him.

Some of the most notable campaigns ads of this election were aimed at taking down or responding to Trump, while the few noteworthy uplifting ads came either down ballot or from candidates who lost.

Here’s a look at the 10 most notable campaign ads of 2016.

More Must-Reads From TIME

Contact us at

Read More From TIME