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November 2, 2016 9:11 AM EDT

One woman is on a mission to fill your Instagram feed with photos of women proudly showing off their cellulite.

Kenzie Brenna started sharing photos of her own about a month ago with #CelluliteSaturday. She says it helps her to feel better about herself as she recovers from body dysmorphic disorder.

“I use social media as therapy,” Brenna, 26, tells PEOPLE, “I find things I’m insecure or vulnerable about and I post a picture and write about my thoughts. Cellulite naturally came up because I feel ashamed about mine. But why? Women are genetically predispositioned to it. Why am I being ashamed of something 90 percent of us have?”

It’s a topic that clearly resonated with women, because the hashtag quickly took off on Instagram, a big boost for Brenna.

“It means the world to me! It means women are embracing apart of themselves that has been ridiculed forever!” the Toronto-based actress says of the response. “It’s difficult to do, so I never underestimate the strength of my girls who act with such bravery. That makes the message so much more meaningful, because it becomes way bigger than me. It becomes about affecting the world around you.”

And their support has helped Brenna, now three years into her recovery, “explore [her] vulnerability.”

“I have hated the way I looked ever since I could remember,” she says. “But it got really bad in the year 2012. I ended up covering my mirror with a blanket, I couldn’t watch myself change in change rooms, I wouldn’t look at myself in the bathroom. When I did I would spend a massive amount of time going over imperfections, I would cry before work because I believed people would see me and only see my imperfections, then judge me on it.”

Brenna says she’s been “slowly recovering” since 2013, and works on spreading a message of body positivity on social media.

“Loving yourself is the scariest, most incredible revolution one can go through,” she says. “The rewards are eternal and your struggle becomes the voice for others who can’t yet articulate what they are going through. Having the courage to love yourself in a world that constantly is telling you to change — that’s the riot I will be apart of.”

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