--- title: Ivanka Trump Responds to #GrabYourWallet Boycott description: During an interview with George Stephanopoulos, Ivanka Trump responded to a question about the #GrabYourWallet boycott of her clothing line. canonical: https://time.com/4549980/ivanka-trump-responds-clothing-brand-boycott/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2016-10-28T20:58:49.000Z article:modified_time: 2026-04-13T09:03:43.313Z og:title: Ivanka Trump Would Rather Not Talk About the Boycott of Her Brand og:description: She’d rather focus on the women she inspires og:url: https://time.com/4549980/ivanka-trump-responds-clothing-brand-boycott/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta0f89c9d3d2f0bb0/6988ac11cd1bba1bba702e3a/ivanka-trump-clothing-protesters.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Donald Trump Holds Ribbon Cutting Ceremony For The Trump International Hotel In Washington, D.C. og:type: article twitter:card: summary_large_image twitter:title: Ivanka Trump Would Rather Not Talk About the Boycott of Her Brand twitter:description: She’d rather focus on the women she inspires twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta0f89c9d3d2f0bb0/6988ac11cd1bba1bba702e3a/ivanka-trump-clothing-protesters.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Ivanka Trump Would Rather Not Talk About the Boycott of Her Brand by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Oct 28, 2016 8:58 PM UTC  WASHINGTON, DC - OCTOBER 26: Ivanka Trump, daughter of Republican presidential nominee Donald Trump (R), delivers remarks during the grand opening ceremony at the new Trump International Hotel October 26, 2016 in Washington, DC. The hotel, built inside the historic Old Post Office, has 263 luxry rooms, including the 6,300-square-foot 'Trump Townhouse' at $100,000 a night, with a five-night minimum. The Trump Organization was granted a 60-year lease to the historic building by the federal government before the billionaire New York real estate mogul announced his intent to run for president. (Photo by Chip Somodevilla/Getty Images) WASHINGTON, DC - OCTOBER 26: Ivanka Trump, daughter of Republican presidential nominee Donald Trump (R), delivers remarks during the grand opening ceremony at the new Trump International Hotel October 26, 2016 in Washington, DC. The hotel, built inside the historic Old Post Office, has 263 luxry rooms, including the 6,300-square-foot 'Trump Townhouse' at $100,000 a night, with a five-night minimum. The Trump Organization was granted a 60-year lease to the historic building by the federal government before the billionaire New York real estate mogul announced his intent to run for president. (Photo by Chip Somodevilla/Getty Images)Chip Somodevilla/Getty Images by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Oct 28, 2016 8:58 PM UTC Donald Trump deals with protesters at his rallies and [properties](http://www.newsweek.com/trump-women-protest-tower-new-york-city-511207), but [Ivanka Trump](http://motto.time.com/4537362/ivanka-trump-donald-trump-election-interview/), his eldest daughter, is facing boycotters of her own. During an [interview](https://www.youtube.com/watch?v=o3XuUKNJqvg) with George Stephanopoulos, in which he asked her about the recent [#GrabYourWallet movement](http://motto.time.com/4543055/ivanka-trump-clothing-boycott/) protesting her brand, Trump [explained](http://abcnews.go.com/Politics/transcript-george-stephanopoulos-interviews-trump-family/story?id=43105150) why she would rather “talk to the millions, tens of millions of American women who are inspired by the brand” rather than focus on the negative news. While the boycott has gained traction — [over 2,000 women](http://motto.time.com/4543055/ivanka-trump-clothing-boycott/) said they will not buy her clothes — Ivanka Trump isn’t letting it faze her. Trump deflected the question and instead talked about female empowerment. She told Stephanopoulos, “My advocacy of women, trying to empower them at all aspects of their life started long before this [presidential campaign](http://abcnews.go.com/topics/news/elections/presidential-election.htm) did. I’ve never politicized that message.” The root of the protest goes back to Trump’s 2005 recording of the GOP nominee saying he could [“do anything”](http://time.com/4523526/donald-trump-women-leaked-audio/) to women, including “[grab them by the p—ssy](http://time.com/4523972/donald-trumps-comment-root-sexual-violence/).” In the interview with Stephanopoulos, Trump said there’s nothing she can do about people who want to “politicize” her message of female empowerment because “they may disagree with the politics of my father.” She also admitted that although they’re not a political family, she’s not surprised by her father’s success. “I’ve never in the past seen him fail,” she said. \[[ABC News](http://abcnews.go.com/Politics/transcript-george-stephanopoulos-interviews-trump-family/story?id=43105150)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4549980/ivanka-trump-responds-clothing-brand-boycott/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4549980/ivanka-trump-responds-clothing-brand-boycott/"},"headline":"Ivanka Trump Would Rather Not Talk About the Boycott of Her Brand","datePublished":"2016-10-28T20:58:49.000Z","dateModified":"2026-04-13T09:03:43.313Z","description":"She’d rather focus on the women she inspires","url":"https://time.com/4549980/ivanka-trump-responds-clothing-brand-boycott/","keywords":["motto"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta0f89c9d3d2f0bb0/6988ac11cd1bba1bba702e3a/ivanka-trump-clothing-protesters.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta0f89c9d3d2f0bb0/6988ac11cd1bba1bba702e3a/ivanka-trump-clothing-protesters.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Donald Trump Holds Ribbon Cutting Ceremony For The Trump International Hotel In Washington, D.C.","caption":"Donald Trump Holds Ribbon Cutting Ceremony For The Trump International Hotel In Washington, D.C.","creditText":"Chip Somodevilla/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4549980/ivanka-trump-responds-clothing-brand-boycott/","name":"Ivanka Trump Would Rather Not Talk About the Boycott of Her Brand"}}]}] ```