--- title: 'Grab Her By The Brain' Movement Slammed on Social Media description: A new movement called Grab Her By The Brain has been slated on social media, with many questioning why a woman needs to be grabbed at all canonical: https://time.com/4538344/grab-her-by-the-brain-movement/ author: Kate Samuelson article:opinion: false article:content_tier: free article:published_time: 2016-10-20T17:09:37.000Z article:modified_time: 2026-04-13T09:03:38.744Z og:title: ‘Grab Her By the Brain’ Movement Aims to Support Gender Equality. But Critics Say its Slogan Misses the Point og:description: A new movement called Grab Her By The Brain has been slated on social media og:url: https://time.com/4538344/grab-her-by-the-brain-movement/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt66475bb8ffc1d0ab/6988aace8e06012fc0467eb8/grab-her-by-brain.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1836 og:image:height: 1033 og:image:alt: grab-her-by-brain og:type: article twitter:card: summary_large_image twitter:title: ‘Grab Her By the Brain’ Movement Aims to Support Gender Equality. But Critics Say its Slogan Misses the Point twitter:description: A new movement called Grab Her By The Brain has been slated on social media twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt66475bb8ffc1d0ab/6988aace8e06012fc0467eb8/grab-her-by-brain.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # ‘Grab Her By the Brain’ Movement Aims to Support Gender Equality. But Critics Say its Slogan Misses the Point > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME Worth Your Time: Reference Facts and FAQ ### Definition Worth Your Time is one of seven email newsletters published by TIME, the news organization founded in 1923. A weekly guide to what to watch, read, and more. Worth Your Time is a curated guide to the culture worth knowing, from the biggest conversations of the moment to the books, shows, ideas and discoveries worth your attention. 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Worth Your Time is TIME's culture newsletter, published weekly. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-worth-2026q3/newsletters?i=fae47339-e2b6-487b-9c05-1e16726b4996&cr=time-nl-worth-2026q3-v1) by [Kate Samuelson](https://time.com/author/kate-samuelson/) ## Kate Samuelson Oct 20, 2016 5:09 PM UTC  by [Kate Samuelson](https://time.com/author/kate-samuelson/) ## Kate Samuelson Oct 20, 2016 5:09 PM UTC A new movement called [Grab Her By The Brain](http://time.com/4523972/donald-trumps-comment-root-sexual-violence/) set out to fight gender inequality, but many have criticized it on social media by questioning why a woman needs to be grabbed at all. Described on [its website](https://www.grabherbythebrain.com/) as a movement that aims to “to confront gender inequality with an unparalleled positivity and enthusiasm,” with its goal being “to implement school programs to encourage the empowerment, individuality and tolerance of gender equality.” Its slogan mirrors Donald Trump’s [controversial comment](http://time.com/4523653/donald-trump-leaked-audio-women/) about “grabbing \[women\] by the p-ssy,” that he made during a conversation with Billy Bush from entertainment show _Access Hollywood_, which was recorded in 2005 and released by the [_Washington Post_](https://www.washingtonpost.com/politics/trump-recorded-having-extremely-lewd-conversation-about-women-in-2005/2016/10/07/3b9ce776-8cb4-11e6-bf8a-3d26847eeed4%5Fstory.html?postshare=2491475870527101&tid=ss%5Ftw)on Oct. 8. The founder is an entrepreneur, activist and domestic violence survivor named Elizabeth Ariosto, according to the website, and ambassadors include the English actor and Disney star Gregg Sulkin. Each month, the website said, 10% of the money raised from sales of a $21 baseball cap reading “Grab Her By The Brains” will go to a designated charity; this month it’s one that two ambassadors sit on the board of, Boo2Bullying. > [](https://twitter.com/greggsulkin/status/788791874228097024) Following Sulkin’s tweet, where he wrote that he was “honored to take part” in the movement, many on social media criticized the Grab Her By The Brain’s slogan. “I would run as fast as I can from a dude wearing a hat that says “Grab Her By the Brain,” wrote one Twitter user, while another added “or maybe don’t grab us at all cause we’re human beings not objects to be attained?” > [](https://twitter.com/lmorchard/status/789140878228983809) > [](https://twitter.com/rachellegoguen/status/789100809447411712) > [](https://twitter.com/JonathanCohn/status/789098639029366785) > [](https://twitter.com/stuheritage/status/789097727678357504) > [](https://twitter.com/jessevondoom/status/789109176022683649) > [](https://twitter.com/paezpumarL/status/789097911770570752) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4538344/grab-her-by-the-brain-movement/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4538344/grab-her-by-the-brain-movement/"},"headline":"‘Grab Her By the Brain’ Movement Aims to Support Gender Equality. 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