--- title: 'Grab Her By The Brain' Movement Slammed on Social Media description: A new movement called Grab Her By The Brain has been slated on social media, with many questioning why a woman needs to be grabbed at all canonical: https://time.com/4538344/grab-her-by-the-brain-movement/ author: Kate Samuelson article:opinion: false article:content_tier: free article:published_time: 2016-10-20T17:09:37.000Z article:modified_time: 2026-04-13T09:03:38.744Z og:title: ‘Grab Her By the Brain’ Movement Aims to Support Gender Equality. But Critics Say its Slogan Misses the Point og:description: A new movement called Grab Her By The Brain has been slated on social media og:url: https://time.com/4538344/grab-her-by-the-brain-movement/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt66475bb8ffc1d0ab/6988aace8e06012fc0467eb8/grab-her-by-brain.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1836 og:image:height: 1033 og:image:alt: grab-her-by-brain og:type: article twitter:card: summary_large_image twitter:title: ‘Grab Her By the Brain’ Movement Aims to Support Gender Equality. But Critics Say its Slogan Misses the Point twitter:description: A new movement called Grab Her By The Brain has been slated on social media twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt66475bb8ffc1d0ab/6988aace8e06012fc0467eb8/grab-her-by-brain.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # ‘Grab Her By the Brain’ Movement Aims to Support Gender Equality. But Critics Say its Slogan Misses the Point > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Kate Samuelson](https://time.com/author/kate-samuelson/) ## Kate Samuelson Oct 20, 2016 5:09 PM UTC  by [Kate Samuelson](https://time.com/author/kate-samuelson/) ## Kate Samuelson Oct 20, 2016 5:09 PM UTC A new movement called [Grab Her By The Brain](http://time.com/4523972/donald-trumps-comment-root-sexual-violence/) set out to fight gender inequality, but many have criticized it on social media by questioning why a woman needs to be grabbed at all. Described on [its website](https://www.grabherbythebrain.com/) as a movement that aims to “to confront gender inequality with an unparalleled positivity and enthusiasm,” with its goal being “to implement school programs to encourage the empowerment, individuality and tolerance of gender equality.” Its slogan mirrors Donald Trump’s [controversial comment](http://time.com/4523653/donald-trump-leaked-audio-women/) about “grabbing \[women\] by the p-ssy,” that he made during a conversation with Billy Bush from entertainment show _Access Hollywood_, which was recorded in 2005 and released by the [_Washington Post_](https://www.washingtonpost.com/politics/trump-recorded-having-extremely-lewd-conversation-about-women-in-2005/2016/10/07/3b9ce776-8cb4-11e6-bf8a-3d26847eeed4%5Fstory.html?postshare=2491475870527101&tid=ss%5Ftw)on Oct. 8. The founder is an entrepreneur, activist and domestic violence survivor named Elizabeth Ariosto, according to the website, and ambassadors include the English actor and Disney star Gregg Sulkin. Each month, the website said, 10% of the money raised from sales of a $21 baseball cap reading “Grab Her By The Brains” will go to a designated charity; this month it’s one that two ambassadors sit on the board of, Boo2Bullying. > [](https://twitter.com/greggsulkin/status/788791874228097024) Following Sulkin’s tweet, where he wrote that he was “honored to take part” in the movement, many on social media criticized the Grab Her By The Brain’s slogan. “I would run as fast as I can from a dude wearing a hat that says “Grab Her By the Brain,” wrote one Twitter user, while another added “or maybe don’t grab us at all cause we’re human beings not objects to be attained?” > [](https://twitter.com/lmorchard/status/789140878228983809) > [](https://twitter.com/rachellegoguen/status/789100809447411712) > [](https://twitter.com/JonathanCohn/status/789098639029366785) > [](https://twitter.com/stuheritage/status/789097727678357504) > [](https://twitter.com/jessevondoom/status/789109176022683649) > [](https://twitter.com/paezpumarL/status/789097911770570752) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4538344/grab-her-by-the-brain-movement/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4538344/grab-her-by-the-brain-movement/"},"headline":"‘Grab Her By the Brain’ Movement Aims to Support Gender Equality. 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