--- description: Calm has been restored after news that a major British supermarket would no longer be stocking Marmite sparked outrage across the U.K. title: The U.K.'s Marmite Shortage Crisis Is Now Resolved image: https://static.time.com/v3/assets/bltea6093859af6183b/blt36761b4f26a0cd0a/6988aa152dce01ad729eb0bc/ap_404815912327.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close # The U.K.'s Marmite Shortage Crisis Is Now Resolved by [Kate Samuelson](/author/kate-samuelson/) ## Kate Samuelson Update your preferences in [Account Settings](/account/preferences/) Close Oct 14, 2016 4:25 PM CUT  A single jar of Marmite remains on a shelf in a Tesco store in Victoria, London, on Oct. 13 2016\. Unilever's finance chief admitted that the prices of its popular products will rise as a result of the collapse in sterling, a day after the firm was accused of 'exploiting consumers' following a row with Tesco. A single jar of Marmite remains on a shelf in a Tesco store in Victoria, London, on Oct. 13 2016\. Unilever's finance chief admitted that the prices of its popular products will rise as a result of the collapse in sterling, a day after the firm was accused of 'exploiting consumers' following a row with Tesco.Yui Mok—PA Wire/Press Association Images by [Kate Samuelson](/author/kate-samuelson/) ## Kate Samuelson Update your preferences in [Account Settings](/account/preferences/) Close Oct 14, 2016 4:25 PM CUT Calm has been restored after news that a major British supermarket would no longer be stocking Marmite due to Brexit [sparked outrage across the U.K](http://time.com/4529747/marmite-shortage-tesco-brexit/ "undefined"). [Tesco](http://content.time.com/time/subscriber/article/0,33009,1209951,00.html "undefined") caused a national uproar Thursday after pulling a range of products, including Marmite, PG Tips tea bags, Ben & Jerry’s ice cream, Persil washing powder and Lynx body spray, from its website following a pricing row with Unilever. The major food and household goods supplier had tried to charge the supermarket an extra 10% for its goods due to the pound’s fall against the euro and the dollar following the vote for Brexit in June. The chain’s actions led #MarmiteGate to trend on Twitter and both companies’ share prices fell. However, [_The Guardian_](https://www.theguardian.com/business/2016/oct/13/tesco-unilever-resolve-marmite-dispute-price-supermarket "undefined") reports, the dispute between Tesco and Unilever has now been resolved, and well-known brands including Marmite will remain on the shelves. “Unilever is pleased to confirm that the supply situation with Tesco in the UK and Ireland has now been successfully resolved. We have been working together closely to reach this resolution and ensure our much-loved brands are once again fully available. For all those that missed us, thanks for all the love,” a Unilever statement read. “We always put our customers first and we are pleased this has been resolved to our satisfaction,” added a Tesco spokesperson. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4531465/britain-marmite-shortage-dispute/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4531465/britain-marmite-shortage-dispute/"},"headline":"The U.K.'s Marmite Shortage Crisis Is Now Resolved","datePublished":"2016-10-14T16:25:22.000Z","dateModified":"2026-03-31T10:16:54.779Z","description":"Tesco and Unilever have reached a deal to keep the product on shelves","url":"https://time.com/4531465/britain-marmite-shortage-dispute/","keywords":["United Kingdom","Brexit"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt36761b4f26a0cd0a/6988aa152dce01ad729eb0bc/ap_404815912327.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Kate Samuelson","jobTitle":"","url":"https://time.com/author/kate-samuelson/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt36761b4f26a0cd0a/6988aa152dce01ad729eb0bc/ap_404815912327.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Supermarket pricing row","caption":"Supermarket pricing row","creditText":"Yui Mok—PA Wire/Press Association Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4531465/britain-marmite-shortage-dispute/","name":"The U.K.'s Marmite Shortage Crisis Is Now Resolved"}}]}] ```