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title: Sam Faiers Gets Praise After Breastfeeding on Live TV
description: As a busy working mom, British reality TV star Sam Faiers is learning to do it all — and on Wednesday, that meant breastfeeding her 10-month-old son on live television.
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltbddfebf5076f0c4a/6988aa08524fc05b8bdf9dc4/sam-faiers-breastfeeding-live-tv.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# British Reality TV Star Gets Praise After Breastfeeding Her Son on Live TV

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by 

[Dave Quinn / People](https://time.com/author/people/)


## Dave Quinn / People


Contributor

Oct 14, 2016 2:12 PM UTC

![Sam Faiers Launches Her New Book "Secrets &amp; Lies"](https://static.time.com/v3/assets/bltea6093859af6183b/bltbddfebf5076f0c4a/6988aa08524fc05b8bdf9dc4/sam-faiers-breastfeeding-live-tv.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Sam Faiers attends a photocall to launch her new book "Secrets & lies" at Covent Garden Hotel on April 30, 2015 in London, England.

Sam Faiers attends a photocall to launch her new book "Secrets & lies" at Covent Garden Hotel on April 30, 2015 in London, England. Ben A. Pruchnie—Getty Images

by 

[Dave Quinn / People](https://time.com/author/people/)


## Dave Quinn / People


Contributor

Oct 14, 2016 2:12 PM UTC

As a busy working mom, British reality TV star Sam Faiers is learning to do it all — and on Wednesday, that meant breastfeeding her 10-month-old son on live television.

The former _The Only Way is Essex_ star, 25, appeared on ITV’s This Morning and nursed her son Paul during the interview

“I’m so sorry about this,” she said, after host Holly Willoughby explained Faiers had “only just got her opportunity to feed baby Paul.”

“When it happens, it has to happen,” Willoughby joked.

Host Phillip Schofield supported her as well. “We’re perfectly comfortable,” he said.

He also pointed out to viewers that it was Faiers’ choice to cover Paul with a blanket. “Yes, of course,” she confirmed.

The move was met with universal praise from fans of Faiers — and of breastfeeding.

> [](https://twitter.com/disableddaddy/status/786244265567358976)

> [](https://twitter.com/chelseaoak%5F/status/786238739878178816)


> [](https://twitter.com/MrsTanyaChand/status/786237407289114624)

Faiers gave birth to Paul on Dec. 29, 2015, naming him after her boyfriend, Paul Knightley.

This isn’t the first time she’s had to feed during a live interview.

On Wednesday’s episode of her new show, _The Mummy Diaries_, Fairs calmed a hungry and fussy Paul by nursing him.

“Juggling work and being a mum, you can’t be off the ball for a second,” she said in a preview clip for the show, posted to her Instagram page.


“Breastfeeding on the job,” she joked. “Baby needs feeding, I just feed him.”

_This_ [_article_](http://people.com/bodies/moms-praise-british-reality-star-sam-faiers-for-breastfeeding-on-live-tv/) _originally appeared on_ [_People.com_](http://people.com)

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