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title: Drake: Drake University Visit, Bring Drake to Drake
description: The rapper was in Des Moines for a show, where the nearby university was campaigning for him to visit. He did, but not quite as expected.
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og:title: Here&#x27;s What Happened When Drake Visited Drake University
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# The Long Emotional Journey to Drake's Sneaky Drake University Visit

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![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Oct 5, 2016 3:01 PM UTC

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Oct 5, 2016 3:01 PM UTC

Drake—the Canadian wunderkind and platinum-selling rapper—[was on tour with a stop](http://time.com/4306530/drake-future-summer-tour/?iid=sr-link10) in Des Moines, Iowa on Tuesday. But he wasn’t the only Drake in town. Des Moines is also home to a perhaps lesser-known Drake: Drake University, founded in 1881\. Since 2009, students have been campaigning to get Drake to visit. And last night, their dream became a reality… sort of.

Students first started a “bring Drake to Drake” campaign on social media, and the hype increased this spring, when school administrators noted that [Drizzy](http://time.com/4329294/drake-shaved-beard-saturday-night-live-host/?iid=sr-link9) had listed their city as a stop on his Summer Sixteen tour. On Monday, they tagged him in an Instagram, and the rapper himself posted a comment within ten minutes, hinting he might be down to meet up. “I’mma pull up on ya,” he wrote, as the post went viral. The students waited. They gathered in the central quad. And then they dispersed, dream deferred.

“We’re embracing the silliness,” said Drake University’s digital media strategist Niki Smith told TIME. They hoped that [Drake’s audience](http://time.com/4465225/drake-rihanna-relationship/?iid=sr-link1) would take note of the university, too.

In a [statement this summer,](http://news.drake.edu/2016/05/20/drake-university-statement-on-drizzys-oct-4-concert-in-des-moines/) the university wrote “should he wish to take us up on our offer (because YOLO)… We’ll be waiting for that hotline to bling!”

A student group calling themselves “Drake Social” sent him a plea last month:

> [](https://twitter.com/drake%5Fsocial/status/779023954069499907)


And even the student body president sought out the rapper with her own meme.

> [](https://twitter.com/thaliaanguiano/status/778031287286112257)

More students made a video…

… and then the university’s president, Marty Martin, got in on the action.

> [](https://twitter.com/drakepresident/status/782029495804977152)

The rapper was performing at a venue just a few minutes from campus, according to school officials.


The students gathered, hopes high that they’d get to see [the 6 God himself.](https://www.youtube.com/watch?v=umiyidnaq2g)

But it wasn’t until the middle of the night that Drizzy made his incognito stop-by.

They’ve loved, and unfortunately this time around, [they’ve lost.](https://www.youtube.com/results?search%5Fquery=take+care+drake) But he still repped the school, wearing one of their varsity jackets onstage — and on his way back to his jet. Playing with their hearts.


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