Uber is launching a new initiative to get its users to vote.
In honor of National Voter Registration Day, the ride-sharing app is sending out an email campaign and social media blast on Tuesday aimed at making voter registration information available to riders and drivers.
“This election is turning out to be a real barnburner and we know that many Uber riders and drivers want to participate,” said Niki Christoff, Uber’s head of federal affairs.
Uber is partnering with Google to provide riders and drivers access to the search giant’s “how to vote” tool that points users to a state-by-state voter guide, including deadlines and instructions for getting registered.
Google rolled out a few tools to assist voters after experiencing an increase in the number of people turning to the platform for information around the election.
Voting-related searches usually peak around October, when many Americans rush to figure out when their state’s voter registration deadlines are.
- Essay: The Tyre Nichols Videos Demand Solemnity, Not Sensationalism
- For People With Disabilities, Losing Abortion Access Can Be a Matter of Life or Death
- Inside the Stealth Efforts to Smuggle Starlink Internet Into Iran
- Natasha Lyonne on Poker Face and Creating Characters Who Subvert Leading-Lady Tropes
- How to Help the Victims and Community After the Monterey Park Shooting
- Why Grocery Staples Are So Expensive Right Now
- Quantum Computers Could Solve Countless Problems—and Create a Lot of New Ones
- Where to Watch All of the 2023 Oscar Nominees
- How to Be Mindful if You Hate Meditating
