Unilever Is In Talks to Buy Jessica Alba’s Honest Company: Report

Jessica Alba’s eco-friendly retailer, The Honest Company, may soon be taken over by consumer goods giant Unilever, according to a new report.

Unilever, the company behind popular brands like Dove and Lipton, is in talks to acquire the Honest Company in a deal valued at more than $1 billion, the Wall Street Journal reported Thursday, citing anonymous sources.

Alba co-founded Honest in 2011. The company’s mission is to sell sustainable, natural baby, beauty and household products. Since then, Honest has faced several lawsuits, including one that alleges the company’s labels are deceptive and another that says its sunscreen isn’t effective.

The acquisition would be Unilever’s latest big purchase since agreeing to buy Dollar Shave Club last month for $1 billion.

Honest and Unilever did not immediately respond to requests for comment Friday.

[WSJ]

Subscribe to TIME

The Leadership Brief. Conversations with the most influential leaders in business and tech.

Please enter a valid email address.

* The request timed out and you did not successfully sign up. Please attempt to sign up again.

Sign Up Now

An unexpected error has occurred with your sign up. Please try again later.

Check the box if you do not wish to receive promotional offers via email from TIME.

You can unsubscribe at any time. By signing up you are agreeing to our Terms of Service and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you!

For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Contact us at letters@time.com.