Adobe — the computer software company best known for making creative programs like Photoshop, playing host to PDF documents, and enabling web interactions with Flash technology — announced they are launching a limited-release clothing line… covered in awful stock photography.
In a tongue-in-cheek new campaign, the tech giant unveiled the Adobe Stock Apparel collection, now available to their enterprise clients. The basic t-shirts and sweatshirts are emblazoned with standard stock image scenes; things like “laughing woman eating healthy vegetable salad” and “man at desk frustrated with technology.” It’s all a playful jab at the stock photo industry’s laughable tropes, which have come under fire as outdated and unrealistic.
“Let’s celebrate efficiency, firm handshakes and flawless cosmetic dentistry. Let’s honor hilarious vegetables and seniors smiling at their laptop,” Adobe writes in their lookbook.
The creative marketing ploy is meant to promote their new stock image offering, a 50-million-photo database with reimagined concepts. In the meantime, these ironic t-shirts seem destined to resonate with the hipster types and Adobe aficionados who are already avid users of the brand’s products.