--- title: Dos Equis: Most Interesting Man World 2016 Augustin Legrand description: Dos Equis just introduced the new man who is taking over as their iconic "Most Interesting Man in the World" character. This one is younger. canonical: https://time.com/4482602/dos-equis-new-most-interesting-man-in-the-world/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-09-07T19:37:15.000Z article:modified_time: 2026-04-13T07:36:16.784Z og:title: Meet Dos Equis’s New ‘Most Interesting Man in the World’ og:description: He's got that rugged appeal going for him og:url: https://time.com/4482602/dos-equis-new-most-interesting-man-in-the-world/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt031e104e2691fa7b/6988a51e8e060178064675d5/augustin-legrand.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3004 og:image:height: 1690 og:image:alt: 'J'enrage De Son Absence' Paris Premiere og:type: article twitter:card: summary_large_image twitter:title: Meet Dos Equis’s New ‘Most Interesting Man in the World’ twitter:description: He's got that rugged appeal going for him twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt031e104e2691fa7b/6988a51e8e060178064675d5/augustin-legrand.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Meet Dos Equis's New Adventurous, Coconut-Splitting 'Most Interesting Man in the World' > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 7, 2016 7:37 PM UTC  PARIS, FRANCE - OCTOBER 23: Augustin Legrand attends the J'enrage De Son Absence' Paris Premier, at the Cinema Etoile Lilas on October 23, 2012 in Paris, France. (Photo by Foc Kan/WireImage) PARIS, FRANCE - OCTOBER 23: Augustin Legrand attends the J'enrage De Son Absence' Paris Premier, at the Cinema Etoile Lilas on October 23, 2012 in Paris, France. (Photo by Foc Kan/WireImage) Foc Kan—Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 7, 2016 7:37 PM UTC We last saw the “Most Interesting Man in the World” in March, blasting off on a final mission to Mars. That ad from beer brand Dos Equis marked the end of the era of 77-year-old [actor Jonathan Goldsmith](http://time.com/4252324/dos-equis-is-retiring-the-most-interesting-man-in-the-world/?iid=sr-link1), who held the honorific title for a decade as he fronted the beer’s [successful viral](http://business.time.com/2014/02/15/5-brands-that-are-winning-the-olympics/?iid=sr-link7) advertising. On Wednesday, Dos Equis unveiled the reincarnation of the “Most Interesting Man in the World” in a short teaser clip. What we know about him: he’s younger than Goldsmith (his hair and beard are still brown); he’s [speaking Spanish](http://www.usatoday.com/story/money/2016/09/07/dos-equis-names-new-most-interesting-man-in-the-world/89538838/) and isn’t averse to casual banter with the local bartender; and, based on the rapid-fire flashbacks we get in the clip, he’s quite an adventurer (he can even crack a coconut in half with his bare hands, when the need arises). Oh, and he’ll take a Dos Equis. The new titleholder, [Augustin Legrand](http://www.imdb.com/name/nm1109880/), is a 41-year-old man from France with rugged James Bond-style appeal. This is just the beginning of his legend, Dos Equis notes; we’ll learn more starting in October. He has [pretty big shoes to fill.](http://newsfeed.time.com/2011/02/07/the-dos-equis-don-juan-most-interesting-man-in-the-world-actually-a-pretty-interesting-guy/?iid=sr-link2) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4482602/dos-equis-new-most-interesting-man-in-the-world/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4482602/dos-equis-new-most-interesting-man-in-the-world/"},"headline":"Meet Dos Equis's New Adventurous, Coconut-Splitting 'Most Interesting Man in the World'","datePublished":"2016-09-07T19:37:15.000Z","dateModified":"2026-04-13T07:36:16.784Z","description":"He has a lot to live up to","url":"https://time.com/4482602/dos-equis-new-most-interesting-man-in-the-world/","keywords":["Newsfeed","Food & Drink","Internet","Advertising"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt031e104e2691fa7b/6988a51e8e060178064675d5/augustin-legrand.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt031e104e2691fa7b/6988a51e8e060178064675d5/augustin-legrand.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"'J'enrage De Son Absence' Paris Premiere","caption":"'J'enrage De Son Absence' Paris Premiere","creditText":"Foc Kan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4482602/dos-equis-new-most-interesting-man-in-the-world/","name":"Meet Dos Equis's New Adventurous, Coconut-Splitting 'Most Interesting Man in the World'"}}]}] ```