--- title: Dos Equis: Most Interesting Man World 2016 Augustin Legrand description: Dos Equis just introduced the new man who is taking over as their iconic "Most Interesting Man in the World" character. This one is younger. canonical: https://time.com/4482602/dos-equis-new-most-interesting-man-in-the-world/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-09-07T19:37:15.000Z article:modified_time: 2026-10-07T06:45:55.071Z og:title: Meet Dos Equis’s New ‘Most Interesting Man in the World’ og:description: He's got that rugged appeal going for him og:url: https://time.com/4482602/dos-equis-new-most-interesting-man-in-the-world/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt031e104e2691fa7b/6988a51e8e060178064675d5/augustin-legrand.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3004 og:image:height: 1690 og:image:alt: 'J'enrage De Son Absence' Paris Premiere og:type: article twitter:card: summary_large_image twitter:title: Meet Dos Equis’s New ‘Most Interesting Man in the World’ twitter:description: He's got that rugged appeal going for him twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt031e104e2691fa7b/6988a51e8e060178064675d5/augustin-legrand.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Meet Dos Equis's New Adventurous, Coconut-Splitting 'Most Interesting Man in the World' > Sponsored content. 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Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=e88669b9-278d-4651-9112-5be932d72ae1&cr=time-nl-network-2026q3-v1) ## Video: Meet the New Most Interesting Man in the World [Watch (HLS stream): Meet the New Most Interesting Man in the World](https://cdn.jwplayer.com/manifests/1BFyz0Gx.m3u8) (0:34)  _Published 2016-09-07_  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 7, 2016 7:37 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 7, 2016 7:37 PM UTC We last saw the “Most Interesting Man in the World” in March, blasting off on a final mission to Mars. That ad from beer brand Dos Equis marked the end of the era of 77-year-old [actor Jonathan Goldsmith](http://time.com/4252324/dos-equis-is-retiring-the-most-interesting-man-in-the-world/?iid=sr-link1), who held the honorific title for a decade as he fronted the beer’s [successful viral](http://business.time.com/2014/02/15/5-brands-that-are-winning-the-olympics/?iid=sr-link7) advertising. On Wednesday, Dos Equis unveiled the reincarnation of the “Most Interesting Man in the World” in a short teaser clip. What we know about him: he’s younger than Goldsmith (his hair and beard are still brown); he’s [speaking Spanish](http://www.usatoday.com/story/money/2016/09/07/dos-equis-names-new-most-interesting-man-in-the-world/89538838/) and isn’t averse to casual banter with the local bartender; and, based on the rapid-fire flashbacks we get in the clip, he’s quite an adventurer (he can even crack a coconut in half with his bare hands, when the need arises). Oh, and he’ll take a Dos Equis. The new titleholder, [Augustin Legrand](http://www.imdb.com/name/nm1109880/), is a 41-year-old man from France with rugged James Bond-style appeal. This is just the beginning of his legend, Dos Equis notes; we’ll learn more starting in October. He has [pretty big shoes to fill.](http://newsfeed.time.com/2011/02/07/the-dos-equis-don-juan-most-interesting-man-in-the-world-actually-a-pretty-interesting-guy/?iid=sr-link2) ## Transcript He is, the most interesting man in the world. 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