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An old American car drives past a billboard of Cuban former President Fidel Castro in Havana on August 12, 2016.
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Updated: | Originally published:

(FORT LAUDERDALE, Fla.,) – A JetBlue Airways Corp passenger jet landed in Santa Clara, Cuba on Wednesday, becoming the first scheduled passenger flight from the United States in more than a half century.

The first of several U.S. carriers to begin serving Cuba in the coming months, JetBlue Airways Corp took off from Fort Lauderdale, Florida, en route to Santa Clara, a central city known for its monument to revolutionary leader Ernesto “Che” Guevara.

U.S. Transportation Secretary Anthony Foxx, JetBlue Chief Executive Officer Robin Hayes, other officials and journalists were aboard the 150-seat Airbus A320. Regular travelers, including some of Cuban descent, occupied nearly half the seats on a route that may be a commercial challenge, at least initially.

Lázaro Chavez, a 49-year-old pharmacist who lives in Miami and returns frequently to his homeland, said before boarding the plane he was taking the flight for two reasons. “One, I am going to see my family. Two, I want to be on this historic flight.”

Cuba and the United States began normalizing relations in December 2014 after 18 months of secret talks and have since restored full diplomatic ties. The countries had been hostile for more than five decades, since Fidel Castro ousted U.S.-backed dictator Fulgencio Batista in a 1959 revolution that steered the island on a communist course and made it a close ally of the Soviet Union.

Despite the opening, which has included a landmark visit to the Caribbean island by Obama in March, the U.S. president has been unable to persuade Congress to lift a longstanding trade embargo on Cuba.

U.S. citizens are still prohibited from visiting as tourists, although there have long been exceptions to the ban, ranging from visiting family to business, cultural, religious and educational travel. The Obama administration has further eased the restrictions.

Despite the travel limitations, U.S. airlines have rushed to start flights – adding a lot of capacity and setting themselves up to lose money on the trips in the short run, said industry consultant Robert Mann.

“Most carriers look at international markets that have been restricted and are just opening up as an investment,” Mann said. “You need to get your foot in the door.”

Services on regional carrier Silver Airways and American Airlines Group Inc from the Miami-Fort Lauderdale area that is home to a large Cuban-American population, to Cuba’s outlying provinces will be the next to start, in September. Three other carriers will follow.

Mann said the companies probably offered to fly to Cuban cities that are unfamiliar to many American travelers, so that U.S. officials would look favorably on their applications to fly to Havana.

A memorandum of understanding between Cuba and the United States will limit Havana flights to 20 round trips per day. U.S. officials have yet to announce a final decision on which companies will get those coveted routes.

“The Havana competition was one of the most over-subscribed competitions that I’ve been a part of,” Foxx said in an interview before the plane took off. “I think that speaks to the interest on the part of the American people, and it also speaks to the level of commercial interest in the U.S. that exists.” (Reporting By Jeffrey Dastin in Fort Lauderdale; Editing by Christian Plumb and Frances Kerry)

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