Singer Barbra Streisand doesn’t have a great history when it comes to shaping her representation on new technology, but she has now scored at least one major victory.
Streisand was irked at the fact that Siri, Apple’s virtual assistant for iPhone and iPad users, was not pronouncing her name correctly.
So she called Apple CEO Tim Cook directly, and he promised he would fix the problem. Siri will apparently soon say “Streisand” without pronouncing the second “s” hard, like a “z.”
“She pronounces my name wrong,” Streisand told NPR. “‘Streisand’ with a soft ‘s’ like sand on a beach—I’ve been saying this for my whole career.”
“I called the head of Apple, Tim Cook, and he delightfully agreed to have Siri change the pronunciation of my name finally, with the next update on September 30. Let’s see if that happens, because I will be thrilled.”
That date, which Apple has not itself announced, presumably indicates when we will see the launch of iOS 10—and the next iterations of the iPhone.
She must be confident that people, and their virtual assistants, will be talking about her this summer.