Donald Trump Spends $4 Million on First TV Ad Buy

Donald Trump is returning to a familiar format: television.

The Republican presidential nominee has purchased his first TV ads of the general election, which will start running on Friday in four swing states, according to NBC News. The $4 million ad buy will broadcast Trump’s message in Florida, Ohio, North Carolina and Pennsylvania. The ads will run from Aug. 19-29.

Trump’s ad buy 81 days before the election comes after Clinton has already spent $61 million on TV advertising, according to NBC News.

Trump’s largest ad buys in each state are as follows: $441,000 in Orlando, Florida; $204,000 in Columbus, Ohio; $530,000 in Philadelphia, Pennsylvania; $347,000 in Charlotte, North Carolina. His first ad buy comes as Clinton released a new ad on Thursday hitting Trump for not releasing his tax returns.

[NBC News]

Get our Politics Newsletter. The headlines out of Washington never seem to slow. Subscribe to The D.C. Brief to make sense of what matters most.

Please enter a valid email address.

* The request timed out and you did not successfully sign up. Please attempt to sign up again.

Sign Up Now

An unexpected error has occurred with your sign up. Please try again later.

Check the box if you do not wish to receive promotional offers via email from TIME.

You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you!

For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Contact us at letters@time.com.