--- title: Facebook Diversity Still Low Despite Recruiter Incentives description: Facebook hasn't made strides to improve its diversity despite offering incentives to recruiters, The Wall Street Journal reports. canonical: https://time.com/4456404/facebook-diversity-report-incentives/ author: Samantha Cooney article:opinion: false article:content_tier: free article:published_time: 2016-08-17T18:27:50.000Z article:modified_time: 2026-04-13T09:03:10.904Z og:title: Facebook Still Struggles With Diversity Despite Recruiter Incentives og:description: The company offered recruiters points for hiring minority engineers og:url: https://time.com/4456404/facebook-diversity-report-incentives/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc3b1e1e7898f7fc8/6988a2b4e20a87e8a6a92117/facebook-dismal-diversity-numbers.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 6016 og:image:height: 3384 og:image:alt: Inside The F8 Facebook Developers Conference og:type: article twitter:card: summary_large_image twitter:title: Facebook Still Struggles With Diversity Despite Recruiter Incentives twitter:description: The company offered recruiters points for hiring minority engineers twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc3b1e1e7898f7fc8/6988a2b4e20a87e8a6a92117/facebook-dismal-diversity-numbers.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Facebook Still Struggles With Diversity Despite Recruiter Incentives > Sponsored content. 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Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays to 40,000 subscribers as of August 2026. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters.  by [Samantha Cooney](https://time.com/author/samantha-cooney/)  ## Samantha Cooney Aug 17, 2016 6:27 PM UTC  Mark Zuckerberg, founder and chief executive officer of Facebook Inc., speaks during the Facebook F8 Developers Conference in San Francisco, California, U.S., on Tuesday, April 12, 2016. Mark Zuckerberg, founder and chief executive officer of Facebook Inc., speaks during the Facebook F8 Developers Conference in San Francisco, California, U.S., on Tuesday, April 12, 2016. Bloomberg—Bloomberg via Getty Images  by [Samantha Cooney](https://time.com/author/samantha-cooney/)  ## Samantha Cooney Aug 17, 2016 6:27 PM UTC Facebook hasn’t made strides to improve [its diversity](http://motto.time.com/4443916/mentor-women-stem-tech/?iid=sr-link1) despite offering incentives to recruiters, [The Wall Street _Journal_ reports.](http://www.wsj.com/articles/facebooks-point-system-fails-to-close-diversity-gap-1471387288) The social media giant reportedly offered recruiters up to two points for bringing in a Black, Hispanic, or [female engineer](http://motto.time.com/4449428/women-inventing-future/?iid=sr-link1), the demographics least represented in the company. The points could translate to better performance reviews and financial bonuses, according to the _Journal_. [_Follow Motto on Facebook_](https://www.facebook.com/mottoworkplaylive/)_._ But the system failed to bring any real change to the company’s diversity numbers. Its [latest diversity report, released in June,](http://money.cnn.com/2016/07/14/technology/facebook-diversity-report/) showed that its workforce was only 2% Black, 4% Hispanic, and 33% women. Its technical workforce, which includes the engineers at the center of Facebook’s reported point system, was only 1% Black, 3% Hispanic, and 17% women. A Facebook spokesperson declined to comment to the Journal about the point system and whether it was still a recruiting tactic used by the company. “We continue to experiment with a variety of approaches to help in our efforts to increase the diversity of our workforce,” the spokesperson told the _Journal._ Facebook, like [most of its peers in Silicon Valley](http://money.cnn.com/2016/07/01/technology/google-diversity-stalls/?iid=EL), has publicly stumbled [when it comes to diversity](http://motto.time.com/4294271/harvard-final-clubs-race-class-gender-problems/?iid=sr-link2). In July, the company attempted to justify its diversity numbers by [claiming there simply weren’t enough minorities or women available to hire.](http://appropriate%20representation%20in%20technology%20or%20any%20other%20industry%20will%20depend%20upon%20more%20people%20having%20the%20opportunity%20to%20gain%20necessary%20skills%20through%20the%20public%20education%20system/) “All of us are lost with diversity,” a former Facebook recruiter told the _Journal_. “We’re all rushing and sprinting to get diversity numbers higher and higher than other companies. 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