--- title: Bud Light Tackles Transgender Rights in Its New Commercial description: Watch Amy Schumer and Seth Rogen take on the controversial issue of transgender rights in this new Bud Light Party commercial. canonical: https://time.com/4452306/bud-light-transgender/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2016-08-15T15:36:08.000Z article:modified_time: 2026-04-13T09:03:09.527Z og:title: Watch Amy Schumer Tackle Transgender Rights in This New Ad og:description: "Beer should have labels, not people." og:url: https://time.com/4452306/bud-light-transgender/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt65430fca2d1ff672/69888dc7428a9e52bfcd2136/schumer.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Amy Schumer attends "An Evening with Jerry Seinfeld and Amy Schumer" at Beacon Theatre in New York City on Nov. 16, 2015. og:type: article twitter:card: summary_large_image twitter:title: Watch Amy Schumer Tackle Transgender Rights in This New Ad twitter:description: "Beer should have labels, not people." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt65430fca2d1ff672/69888dc7428a9e52bfcd2136/schumer.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Watch Amy Schumer Tackle Transgender Rights in This New Commercial by [Michal Addady / Fortune](https://time.com/author/fortune/) ## Michal Addady / Fortune Fortune Aug 15, 2016 3:36 PM UTC  Amy Schumer attends "An Evening with Jerry Seinfeld and Amy Schumer" at Beacon Theatre in New York City on Nov. 16, 2015. Amy Schumer attends "An Evening with Jerry Seinfeld and Amy Schumer" at Beacon Theatre in New York City on Nov. 16, 2015.2015 Kevin Mazur by [Michal Addady / Fortune](https://time.com/author/fortune/) ## Michal Addady / Fortune Fortune Aug 15, 2016 3:36 PM UTC Keeping with the theme of its politically charged “Bud Light Party” ad campaign, Bud Light has released a new commercial, this time focusing on the issue of transgender rights. The commercial, titled “Labels,” opens up with Amy Schumer and Seth Rogen standing together at a podium promising to “bring America together.” That includes people of all genders, not just men and women. “Gender identity—it’s really a spectrum and we don’t need these labels,” Schumer declares before Rogen adds, “Beer should have labels, not people.” “From the start of our campaign at Super Bowl, the Bud Light Party has rallied around bringing people together,” Bud Light vice president Alex Lambrecht said in a company [press release](http://newsroom.anheuser-busch.com/the-bud-light-party-launches-labels-furthering-the-brands-mission-to-bring-people-together-over-beer/). “In our newest spot, Seth and Amy remind Americans that labels belong on beer, not people—a message Bud Light proudly supports.” Previous commercials have talked about [equal pay](http://fortune.com/2016/06/27/seth-rogen-amy-schumer-bud-light/) and [same-sex marriage](http://fortune.com/2016/06/02/bud-light-ad-same-sex-marriage/), but the issue of transgender rights has been a particularly sensitive one in recent months. North Carolina passed a law in March that prohibits transgender men and women from using public bathrooms that correspond with their gender identity, requiring them instead to use one that corresponds with their sex at birth. The [controversial law](http://time.com/4314896/transgender-bathroom-bill-male-predators-argument/) sparked condemnation from various [public figures](http://fortune.com/2016/05/05/beyonce-north-carolina-transgender-bathroom/) and organizations, including the [Department of Justice](http://time.com/4318812/bathroom-law-transgender-north-carolina/). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4452306/bud-light-transgender/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4452306/bud-light-transgender/"},"headline":"Watch Amy Schumer Tackle Transgender Rights in This New Commercial","datePublished":"2016-08-15T15:36:08.000Z","dateModified":"2026-04-13T09:03:09.527Z","description":"\"Beer should have labels, not people.\"","url":"https://time.com/4452306/bud-light-transgender/","keywords":["motto","Seth Rogen","Amy Schumer","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt65430fca2d1ff672/69888dc7428a9e52bfcd2136/schumer.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Michal Addady / Fortune"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt65430fca2d1ff672/69888dc7428a9e52bfcd2136/schumer.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Amy Schumer attends \"An Evening with Jerry Seinfeld and Amy Schumer\" at Beacon Theatre in New York City on Nov. 16, 2015.","caption":"Amy Schumer attends \"An Evening with Jerry Seinfeld and Amy Schumer\" at Beacon Theatre in New York City on Nov. 16, 2015.","creditText":"2015 Kevin Mazur","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4452306/bud-light-transgender/","name":"Watch Amy Schumer Tackle Transgender Rights in This New Commercial"}}]}] ```