--- --- # Watch Seth Rogen Prank Unsuspecting Grocery Shoppers as a Snarky Talking Melon  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Aug 12, 2016 8:31 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Aug 12, 2016 8:31 PM UTC [Seth Rogen](http://time.com/4441937/seth-rogen-jimmy-fallon-lip-sync-battle/?iid=sr-link2) has envisioned a world where your food can talk to you — and brought it to life inside a grocery store in New York this week to promote his movie _Sausage Party_. His team planted animatronic food items (a cantaloupe, loaves of bread, and an oversized sausage) in the aisles for unsuspecting shoppers to grab. But, surprise: instead of a complacent melon, the shoppers are confronted with a cheeky piece of fruit with Rogen’s own voice spewing insults out of it. It’s a stunt for his [new R-rated animated movie _Sausage Party_](http://time.com/4258758/sausage-party-redband-trailer/?iid=sr-link2), but it’s a hilarious piece of candid camera work in its own right. Watch for the mixed — but genuinely amused — reactions the shoppers have to [the anthropomorphized foods](http://time.com/4389758/sausage-party-trailer-finding-dory/?iid=sr-link1). Seth Rogen Pranks Grocery Shoppers With Snarky Talking Food ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4450843/seth-rogen-prank-video-sausage-party/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4450843/seth-rogen-prank-video-sausage-party/"},"headline":"Watch Seth Rogen Prank Unsuspecting Grocery Shoppers as a Snarky Talking Melon","datePublished":"2016-08-12T20:31:01.000Z","dateModified":"2026-04-13T07:35:28.250Z","description":"It's a real-life 'Sausage Party'","url":"https://time.com/4450843/seth-rogen-prank-video-sausage-party/","keywords":["Newsfeed","Entertainment","movies","celebrities"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4450843/seth-rogen-prank-video-sausage-party/","name":"Watch Seth Rogen Prank Unsuspecting Grocery Shoppers as a Snarky Talking Melon"}}]}] ```