--- title: Victoria's Secret Faces Criticism After Photoshopping description: Victoria's Secret recently faced criticism after a photo of models Martha Hunt and Stella Maxwell appeared overly Photoshopped canonical: https://time.com/4443667/victorias-secret-photoshopping-arm/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2016-08-09T14:42:13.000Z article:modified_time: 2026-04-13T09:03:05.988Z og:title: Victoria's Secret Is Getting Some Backlash for a Photoshopping Incident og:description: "Did anyone actually look at this photo before it was published?" og:url: https://time.com/4443667/victorias-secret-photoshopping-arm/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0fe768dbbd7309d3/6988a1940a4a2240819cad8b/victorias-secret-photoshop-scandal.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Victoria's Secret Angel Martha Hunt Launches New Collection og:type: article twitter:card: summary_large_image twitter:title: Victoria's Secret Is Getting Some Backlash for a Photoshopping Incident twitter:description: "Did anyone actually look at this photo before it was published?" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0fe768dbbd7309d3/6988a1940a4a2240819cad8b/victorias-secret-photoshop-scandal.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Victoria's Secret Is Getting Some Serious Backlash for an Alleged Photoshopping Incident > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=7d56876a-daf4-4170-986e-9b7d8f7bbc37&cr=time-nl-network-2026q3-v1) by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Aug 9, 2016 2:42 PM UTC  MCLEAN, VA - JULY 24: Victoria's Secret Angel Martha Hunt celebrates the launch of the Body By Victoria: The 'Easy' Collection at Victoria's Secret in Tyson's Corner on July 24, 2016 in Mclean, Virginia. (Photo by Leigh Vogel/WireImage) MCLEAN, VA - JULY 24: Victoria's Secret Angel Martha Hunt celebrates the launch of the Body By Victoria: The 'Easy' Collection at Victoria's Secret in Tyson's Corner on July 24, 2016 in Mclean, Virginia. (Photo by Leigh Vogel/WireImage) Leigh Vogel—WireImage/Getty Images by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Aug 9, 2016 2:42 PM UTC Victoria’s Secret might have just hit a major Photoshop snafu. A recent photograph posted to the company’s Instagram and Facebook accounts has caused users to accuse the lingerie brand of [Photoshopping](http://www.refinery29.com/2016/08/119260/victoria-secret-alleged-photoshop-image). In the ad, models Martha Hunt and Stella Maxwell are posing to look extra sultry in their Body by Victoria bras, but what sticks out the most—literally—is Hunt’s elbow. Hunt’s awkward arm may or may not be a consequence of lighting or pose, but social media commenters stuck the blame on [Photoshop](http://motto.time.com/4283523/kerry-washington-photoshopped-adweek-cover/). Victoria’s Secret did not immediately respond to requests for comment. People have mentioned that Hunt’s arm (on the left) appears too smooth, whereas her elbow is sticking out too far behind Maxwell. One person commented, “The [Photoshopping](http://motto.time.com/4324459/meghan-trainor-music-video-photoshopped/) on the arm of the girl on the left is concerning.” Another commenter wrote, “Did anyone actually look at this photo before it was published?” This isn’t the company’s first bout with body image criticism, either. In an [interview](http://motto.time.com/4273928/erin-heatherton-victoria-secret-body/) with Motto, former Victoria’s Secret model Erin Heatherton spoke out about the pressure to maintain her image and weight. “I was really depressed because I was working so hard and I felt like my body was resisting me,” she says. “And I got to a point where one night I got home from a workout and I remember staring at my food and thinking maybe I should just not eat.” Victoria’s Secret has dealt with Photoshop [allegations](http://www.eonline.com/news/704428/victoria-s-secret-facing-backlash-after-photoshop-fail-leaves-model-with-only-1-butt-cheek) in the past as well. In October 2015, [an ad ](https://www.facebook.com/victoriassecret/posts/10153707430409090:0)for a pair of underwear captioned “Truly. Madly. Cheeky,” features a model who seems to be missing, well, a cheek. People quickly took to Twitter to comment on the “cheeky” ad with questions such as, “Where’s her left buttock gone?” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4443667/victorias-secret-photoshopping-arm/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4443667/victorias-secret-photoshopping-arm/"},"headline":"Victoria's Secret Is Getting Some Serious Backlash for an Alleged Photoshopping Incident","datePublished":"2016-08-09T14:42:13.000Z","dateModified":"2026-04-13T09:03:05.988Z","description":"\"Did anyone actually look at this photo before it was published?\"","url":"https://time.com/4443667/victorias-secret-photoshopping-arm/","keywords":["motto"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0fe768dbbd7309d3/6988a1940a4a2240819cad8b/victorias-secret-photoshop-scandal.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0fe768dbbd7309d3/6988a1940a4a2240819cad8b/victorias-secret-photoshop-scandal.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Victoria's Secret Angel Martha Hunt Launches New Collection","caption":"Victoria's Secret Angel Martha Hunt Launches New Collection","creditText":"Leigh Vogel—WireImage/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4443667/victorias-secret-photoshopping-arm/","name":"Victoria's Secret Is Getting Some Serious Backlash for an Alleged Photoshopping Incident"}}]}] ```