Your Facebook News Feed is about to get a lot less “clicky.”
The social network said Thursday that it will be changing its News Feed algorithm to cut down on how often users see “clickbait,” or content with headlines that “intentionally leave out crucial information, or mislead people.”
“One of our News Feed values is to have authentic communication on our platform,” Facebook said in a post about its announcement. “People have told us they like seeing authentic stories the most. That’s why we work hard to understand what type of stories and posts people consider genuine, so we can show more of them in News Feed.”
Facebook has already made significant changes to its feed this summer and has been working to keep users spending as much time as possible on its site. In June, the company announced it would de-prioritize publisher content in favor of posts from individual users.
The company has tried to minimize clickbait before, but this time, Facebook says it has gone farther, categorizing phrases often used in clickbait headlines and looking at which websites publish those stories.
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