The current recipe for success (or at least for 15 minutes of attention) in the world of junk food is combining two things people already like into a product that’s oddly intriguing enough for people to give it a try. The latest amalgamation: Krispy Kreme doughnut-flavored soda.
Krispy Kreme has teamed up with North Carolina soft drink company Cheerwine to create the soda, which replicates the signature glazed flavor of the doughnut. The drink will be available in grocery stores, convenience stores and Krispy Kreme locations in that state as well as South Carolina and parts of Georgia, USA Today reports.
This bizarre creation was probably inevitable: in 2010, the two companies combined forces in the opposite direction, putting a Cheerwine filling in Krispy Kreme doughnuts.