The movie and TV star (see: Central Intelligence, HBO’s Ballers) finally made his move onto YouTube official, releasing the first video on his brand-new channel on Monday. He teased the channel this spring, but it’s only now that we’re getting a peek at the kind of content we can expect from the larger-than-life celebrity.
In the video, entitled “The YouTube Factory,” The Rock takes a trip to a secret YouTube content production lair beneath an island volcano. Guided by YouTube star Lilly Singh, the two check in on a number of production rooms within the facility: a cat room, a Rock impersonator room, a beauty video tutorial salon. Other big names in YouTube success make cameos, like Gigi Gorgeous, Grace Helbig and Alex Wassabi.
“Who knew that there was so much fresh, innovative, non-pornographic material online? It’s crazy,” The Rock explains by way of intro to his latest project.
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“Dude, you just created what could potentially be the biggest channel on YouTube,” Singh tells him.
If you’re hungry for more Rock videos, there’s also a brainstorming session with Lilly Singh to dig into. But it looks like he’s just getting started with his foray into short-form Internet video, so there should soon be much more to watch.
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