• LightBox

How Cuba’s Reggaeton Defies Internet Restrictions

3 minute read

The language can be explicit, the lyrics could be considered immoral, and the genre was once banned entirely by Raul Castro’s administration. So how do performers from the now-ubiquitous Cuban Reggaeton scene find celebrity, let alone spread their music in a country where internet connectivity relies on expensive, government-approved WiFi hotspots that are unreliable and inundated at best?

The El Paquete (The Packet), a hard drive that is delivered weekly for a nominal fee, is a significant player in the dissemination of media not accessible to legions of Cubans hungry for information. It is on this semi-clandestine device that proprietors of a phenomenon that has infiltrated Cuban airwaves spread music that has everyone from children to teens to grandparents dancing along.

Photographer Lisette Poole had been living in Cuba for about a year when she noticed Reggeaton music permeating Cuban culture. She amassed tracks from hard drives and approached artists, once in an airport—who despite their star power are much more accessible than their American cultural counterparts. “In Cuba in general I found that people are pretty accessible, even if they are really famous,” Poole tells TIME. “Everywhere they go they get mobbed by young kids who want their autograph and want their picture taken.”

Despite the limitations on connectivity, artists can create songs and videos that circulate “all over Cuba within a couple of days,” says Poole. She says the creation and distribution of Reggaeton content is in ‘constant flow’ where artists keep up with a demand for new music.

Reggaeton, which is a style that incorporates elements of hip-hop, electronic music and rap with influences of Jamaican dancehall, is at its core, dance music. “Cubans really love dancing,” says Poole, an American born to a Cuban mother. “And so for them it’s more preferable to go out and listen to something that they can dance to.”

The photographer began visiting the country as a teenager and took up primary residence there in late 2014. She says she is motivated to look at the country objectively to “show Cuba the way that it really is, as I’ve seen it living there. I feel like showing Reggaeton is just part of that.”

Lisette Poole is a freelance visual journalist. Follow her on Instagram @lisettepoole. Watch her documentary on Reggaeton, Reggaeton Revolución: Cuba in the Digital Era

Chelsea Matiash is TIME’s Deputy Multimedia Editor. Follow her on Instagram and Twitter @cmatiash.

November 6,  2015 -Reggaeton artist El Yonki before his concert Varadero, Cuba. HIs spiky hair is synonymous with the genre, as he was the first come out with the long-on-top, shaved sides look. Here, Yonki preps for his first concert after several months out of public eye due to legal problems.
Reggaeton artist El Yonki prepares for his concert in Varadero, Cuba on Nov. 7, 2015. His spiky hair is synonymous with the genre, as he was the first to come out with the long-on-top, shaved sides look, according to photographer Lisette Poole. Lisette Poole—Redux
Fans crowd the set of this music video shoot in Old Havana with artists Divan and El Principe. The set includes typical elements of the neighborhood, a fruit stand and a classic American car. 9/24/2015
A crowd gathers in Old Havana on set for a music video, "Por Tu Amor" with Reggaeton musicians Divan and El Principe on Sept. 23, 2015.Lisette Poole—Redux
Artist Jacob Forever's living room in Havana on May 14, 2015. His wall is covered with photos of himself and various famous Cuban singers. Jacob recently signed with Sony records after the release of his hit song "Hasta Que Se Seque el Malec—n."
Artist Jacob Forever's living room in Havana is decorated with photos of himself and various famous Cuban singers on May 14, 2015. He recently signed with Sony records after the release of his international hit song "Hasta Que Se Seque el Malecón." Lisette Poole—Redux
November 6,  2015  The VIP room of a reggaeton concert after-party in Varadero, Cuba, a famous tourist town in Cuba. Here, a promoter brushes up against a groupie. Often women, money, drugs and alcohol are part of the mix of Cuba's reggaeton lifestyle.
The VIP room of a Reggaeton concert afterparty in Varadero, Cuba, a known tourist destination in Cuba, on Nov. 7, 2015. Poole says that women, money, drugs and alcohol are often part of the mix of Cuba's Reggaeton lifestyle.Lisette Poole—Redux
Guests at Cabaret Guanimar during a Chacal y Yakarta show in the outskirts of Havana. Entree fees are equal to about the average Cuban monthly salary ($20) April 26, 2015
Guests attend Cabaret Guanimar Chacal y Yakarta before a show in the outskirts of Havana on April 25, 2015. Entree fees are high in Havana, with this show ringing in at $15 (CUC) for entry, where the average Cuban's monthly salary is around $25. Lisette Poole—Redux
October 10, 2015  Reggaeton singer el Chacal sings to an audience of mostly pre teens at a county fair in the Ciego de Avila province. Here entree fees are low allowing young fans to enjoy their favorite performers.  El Chacal has become infamous in Cuba known for his lewd behavior onstage.
Reggaeton singer El Chacal sings at a county fair in the Ciego de Avila province on Oct. 11, 2015. He has become infamous in Cuba, known for his lewd behavior onstage, Poole said. Lisette Poole—Redux
September 20, 2015 -Reggaeton rapper Insurrecto records in a small studio in Havana. He wipes his sweat with an American flag. Insurrecto along with many of the genres top artists are able to fly abroad and perform in the US giving them a rare privilege to go back and forth between the two countries.
Reggaeton rapper Insurrecto records in a small studio in Centro Havana, he wipes his sweat with an American flag bandana on Sept. 21, 2015. Insurrecto, along with many of the genre's top artists, are able to fly abroad and perform in the U.S. Lisette Poole—Redux
Local kids join in Damian from Los Desiguales solo video shoot. Though one of Cuba's most popular musicians, he is highly accessible to his fans, as many artists in socialist Cuba are. Here, he films a video for his album which he says goes back to his roots in Hip Hop. Damian admits that if he had a choice he would not record reggaeton, he prefers rap.9/12/2015
Local kids join Damian from Los Desiguales on a video shoot in the Lawton neighborhood in Havana on Sept. 11, 2015. This song, "Infelices," is heavily hip-hop based. Lisette Poole—Redux
October 11, 2015 - October 11, 2015 - Pina, Ciego de Avila tour, Chacal y Yakarta, video.  - Photo by: Lisette Poole
Fans gather around the tour bus waiting for photos and autographs after Chacal y Yakarta performed at a county fair in the Ciego de Avila province of Cuba on Oct.12, 2015.Lisette Poole—Redux
Darian from los Desiguales.
Damian from Los Desiguales practices a rap before his video shoot for "Infelices" at his home in Havana, while his girlfriend watches on Sept.10, 2015. Lisette Poole—Redux
Girls at a public school on the weekend gather for tryouts to a music video where they dance before a panel. In their bathing suits. Many are young teenagers. Here one reggaeton artist from the lesser known D Cuba hits on a young model. nov. 8, 2015
Teenage girls attend try-outs for El Yonki's music video, "Apululu" in Havana, where they dance before a panel in bikinis on Nov. 8, 2015.Lisette Poole—Redux
Principe on Galiano
Singer El Principe from Los Desiguales is followed by fans during a late night portrait session on Havana's Galiano Street on Feb. 15, 2016. He is known for his keen fashion sense which he calls Fashatón.Lisette Poole—Redux

More Must-Reads From TIME

Contact us at letters@time.com